# 278. He Analyzed Over 4,000 Sales: Here’s What Kills Revenue - Ryan Fenn

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Text version: https://stenobird.com/podcast/contractor-evolution-3408199/278-he-analyzed-over-4-000-sales-here-s-what-kills-revenue-ryan-fenn.md
Podcast: [Contractor Evolution](https://stenobird.com/podcast/contractor-evolution-3408199)
Published: 2026-06-24T09:00:00+00:00
Episode link: https://contractor-evolution.cohostpodcasting.com/episodes/278-he-analyzed-over-4-000-sales-here-s-what-kills-revenue-ryan-fenn
Audio file: https://audio-delivery.cohostpodcasting.com/audio/80ce389c-8012-4761-a61d-5571d4302fa4/episodes/ba743694-f043-42c9-b8cc-9886d9718140/episode.mp3
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Duration seconds: 4014

## Resource

To learn more about Breakthrough Academy, click here: https://trybta.com/EP278   Get a copy of Ryan’s Lead Follow Up Formula (The Revenue Engine) here: https://trybta.com/DL278 Most contractors assume the sale is dead after two ignored messages. The data says otherwise, and the money you're leaving on the table is staggering. Ryan Fenn, founder of CHIIRP, has analyzed massive volumes of real customer conversations to find out what actually gets replies, what kills deals, and what the best follow-up systems do differently. In this episode, we break it all down into the three elements that matter most: words, cadence, and channel. You'll learn:   Why the words most contractors use in follow-up are silently killing deals — and what to say instead  The data-backed timing and cadence that turns cold quotes into signed contracts  Which channel (text, phone, email, video) actually converts — and when to use each one  A simple dead quote reactivation system to bring stalled deals back to life  Where AI is genuinely helping follow-up right now — and where it's hurting If you've ever wondered why your quotes go cold or how long you should really keep following up, this one's for you. 00:00-Intro 10:44-Follow-up in contracting  14:30-Effective sales language  29:57-Ideal follow-up cadence  44:13-Choosing communication channels  52:01-Risks of AI voice  56:05-Increasing lead conversion  

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## Transcript

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