# From Mainframes to AI: Why Geodemography Keeps Winning (ft. Jan Kestle, Environics Analytics)

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Text version: https://stenobird.com/podcast/consumer-code-7115736/from-mainframes-to-ai-why-geodemography-keeps-winning-ft-jan-kestle-environics-analytics.md
Podcast: [Consumer Code](https://stenobird.com/podcast/consumer-code-7115736)
Published: 2026-05-11T13:14:28+00:00
Episode link: https://podcasters.spotify.com/pod/show/consumercode/episodes/From-Mainframes-to-AI-Why-Geodemography-Keeps-Winning-ft--Jan-Kestle--Environics-Analytics-e3i81k3
Audio file: https://anchor.fm/s/fb755f98/podcast/play/118801475/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-4-7%2F423695554-44100-2-b1ac51eec85c.mp3
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Duration seconds: 3852

## Resource

In this episode of Consumer Code, Lyden Foust sits down with Jan Kestle , president of Environics Analytics and a pioneer in geodemographics. Jan unpacks how “location, location—birds of a feather flock together” evolved into sophisticated segmentation systems that integrate demographics, behavior, and social values. She explains the history and evolution of geodemographic tools, how Environics’ platforms support privacy-first data collaboration, and the role AI plays in making analytics more powerful and more accountable. Along the way, Jan shares why women in STEM is a critical cause for her and how she stays grounded in a purpose-driven approach to data. Chapters: (00:00) Introduction to Geodemographics and Environics Analytics (03:05) Jan Kestle’s Early Career and the Birth of Geodemographics (05:57) The Evolution of Geodemographic Tools and Technologies (08:42) The Intersection of Geodemographics and CRM (11:26) The Role of AI in Modern Geodemographics (13:56) Combining Geodemographics with Social Values (16:35) Challenges and Opportunities in the Geodemographic Landscape (19:20) The Future of Geodemographics and Data Integration (34:08) The Roots of Social Purpose in Data (35:42) Collaboration Across Silos: The Key to Success (39:09) Building a Resilient Business Model (43:54) Developing Talent for Data-Driven Success (50:52) Innovations in Geodemographics and Data Collaboration Learn more about Jan Kestle:➤ LinkedIn: https://www.linkedin.com/in/jankestle/ Resources mentioned: ➤ Environics Analytics: https://environicsanalytics.com/ ➤ Envision Platform: https://environicsanalytics.com/envision ➤ LiveRamp: https://liveramp.com/ Listen to Consumer Code on: ➤ Spotify: https://open.spotify.com/show/4JC25NQkp67rVuYpyuf9xz ➤ Apple: https://podcasts.apple.com/us/podcast…

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