# From Analytics To Owning The P&L (ft. Ryan Redus, VP of Real Estate, Hopdoddy)

Page: https://stenobird.com/podcast/consumer-code-7115736/from-analytics-to-owning-the-p-l-ft-ryan-redus-vp-of-real-estate-hopdoddy
Text version: https://stenobird.com/podcast/consumer-code-7115736/from-analytics-to-owning-the-p-l-ft-ryan-redus-vp-of-real-estate-hopdoddy.md
Podcast: [Consumer Code](https://stenobird.com/podcast/consumer-code-7115736)
Published: 2026-03-23T13:46:26+00:00
Episode link: https://podcasters.spotify.com/pod/show/consumercode/episodes/From-Analytics-To-Owning-The-PL-ft--Ryan-Redus--VP-of-Real-Estate--Hopdoddy-e3grok4
Audio file: https://anchor.fm/s/fb755f98/podcast/play/117350468/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-2-23%2F420594846-44100-2-f313ac9889061.mp3
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/consumer-code-7115736/episodes/from-analytics-to-owning-the-p-l-ft-ryan-redus-vp-of-real-estate-hopdoddy
Duration seconds: 3060

## Resource

In this episode, Lyden Foust is joined by Ryan Redus, VP of Real Estate at Hopdoddy, to unpack how restaurant brands grow the right way, in the right places. Ryan walks through his path from restaurant marketing to real estate strategy, how his time at Buxton shaped his data-driven approach, and why great site selection is a mix of analytics, negotiation, and on-the-ground intuition. They discuss co-tenancy, visibility, off-premise dining, and how to evolve a brand without losing what made it special in the first place.Chapters:(00:00) Introduction to Ryan Redus and His Journey(03:28) Transitioning from Consulting to Client Side(06:16) Building Relationships and Understanding the Restaurant Industry(09:05) The Importance of Negotiation in Real Estate(11:53) Insights from Buxton: Data and Real Estate Strategy(14:58) Financial Considerations in Real Estate Decisions(17:53) Adapting to Market Changes and Brand Evolution(20:32) Choosing Locations: New vs. Second Generation(23:25) The Future of Hopdoddy and Brand Relevance(25:11) Understanding Consumer Segmentation(27:19) The Shift to Off-Premise Dining(30:07) The Role of Co-Tenancy in Restaurant Success(39:07) Balancing Data and Intuition in Site Selection(49:27) Strategic Growth: The Texas Plus ApproachLearn more about Ryan Redus Listen to Consumer Code on: Spotify | Apple | YouTube Follow Lyden Foust on: LinkedIn | Instagram About Spatial.ai: Spatial.ai’s PersonaLive is an advanced consumer segmentation platform for developing data-driven marketing strategies. PersonaLive categorizes U.S. households into 17 groups and 80 segments using consumer behavior data from transactions, mobile visits, and social media activity, providing marketers with deep insights for effective audience targeting. From mid-sized retailers and ag…

## Actions

- request_transcript: `POST https://stenobird.com/v1/public/podcasts/consumer-code-7115736/episodes/from-analytics-to-owning-the-p-l-ft-ryan-redus-vp-of-real-estate-hopdoddy/transcription-requests` — Idempotently request low-priority transcript generation for this episode.
- read_markdown: `GET https://stenobird.com/podcast/consumer-code-7115736/from-analytics-to-owning-the-p-l-ft-ryan-redus-vp-of-real-estate-hopdoddy.md` — Read the agent-friendly Markdown representation of this episode resource.

A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed.

## Transcript

Full transcripts are not published on public pages unless there is a clear rights basis.