# Beating Consulting's Feast Or Famine with Carlo Cuesta Page: https://stenobird.com/podcast/consulting-success-podcast-167648/beating-consulting-s-feast-or-famine-with-carlo-cuesta Text version: https://stenobird.com/podcast/consulting-success-podcast-167648/beating-consulting-s-feast-or-famine-with-carlo-cuesta.md Podcast: [Consulting Success Podcast](https://stenobird.com/podcast/consulting-success-podcast-167648) Published: 2026-04-13T07:30:00+00:00 Episode link: http://www.consultingsuccess.com Audio file: https://episodes.captivate.fm/episode/32faccdc-4107-4ab6-988c-eb64acb4dc6e.mp3 Processing state: not_requested JSON: https://stenobird.com/v1/public/podcasts/consulting-success-podcast-167648/episodes/beating-consulting-s-feast-or-famine-with-carlo-cuesta Duration seconds: 2333 ## Resource Most consulting firms struggle with the feast or famine cycle. They have great months followed by silence. So what does it take to build a consulting firm that keeps growing for 24 years? Well, my guest, Carlo Cuesta, co-founder of Creation in Common, a consulting firm that helps nonprofits and government organizations collaborate, plan strategically, and strengthen communities. Over the past two decades, Carlo has built a business where up to 80 percent of new work comes from referrals and past clients. In this episode, you're going to discover how strategic partnerships open doors to entirely new markets, why shifting to value-based pricing drove 300 percent growth in five years, and the prospecting discipline required to keep a consulting pipeline strong. If you're building a consulting firm and thinking about the long game, this conversation is packed with lessons. Enjoy. Welcome to the Consulting Success podcast. I'm your host Michael Zipursky, and in this podcast, we're going to dive deep into the world of elite consultants where you're going to learn the strategies, tactics and mindset to grow a highly profitable and successful consulting business. Before we dive into today's episode. Are you ready to grow and take your consulting business to the next level? Many of the clients that we work with started as podcast listeners just like you, and a consistent theme they have shared with us is that they wished they had reached out sooner about our Clarity Coaching Program rather than waiting for that perfect time. If you're interested in learning more about how we help consultants just like you, we're offering a free, no pressure growth session call. On this call, we're going to dive deep into your goals, challenges and situation and outline a plan that is tailor mad… ## Actions - request_transcript: `POST https://stenobird.com/v1/public/podcasts/consulting-success-podcast-167648/episodes/beating-consulting-s-feast-or-famine-with-carlo-cuesta/transcription-requests` — Idempotently request low-priority transcript generation for this episode. - read_markdown: `GET https://stenobird.com/podcast/consulting-success-podcast-167648/beating-consulting-s-feast-or-famine-with-carlo-cuesta.md` — Read the agent-friendly Markdown representation of this episode resource. A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed. ## Transcript Full transcripts are not published on public pages unless there is a clear rights basis.