# Owning Your Narrative in the Age of Artificial Intelligence (in Construction Firms)

Page: https://stenobird.com/podcast/construction-hot-takes-7046842/owning-your-narrative-in-the-age-of-artificial-intelligence-in-construction-firms
Text version: https://stenobird.com/podcast/construction-hot-takes-7046842/owning-your-narrative-in-the-age-of-artificial-intelligence-in-construction-firms.md
Podcast: [Construction Hot Takes](https://stenobird.com/podcast/construction-hot-takes-7046842)
Published: 2026-07-03T19:00:00+00:00
Episode link: https://share.transistor.fm/s/fc3e3275
Audio file: https://media.transistor.fm/fc3e3275/102d955a.mp3
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JSON: https://stenobird.com/v1/public/podcasts/construction-hot-takes-7046842/episodes/owning-your-narrative-in-the-age-of-artificial-intelligence-in-construction-firms
Duration seconds: 1540

## Resource

In this episode, Katherine Cooper brings her deep knowledge of A.I. in construction industry digital marketing to deliver a powerful message. Joined by Adam Cooper, she discusses the ways in which construction industry leadership must pivot as they consider how to adapt to the new way of the digital marketplace. You will not want to miss this one. Chapters: 00:00 – Introduction & Online Narrative 01:59 – Defining Your Digital Story 03:31 – Surviving the AI Search Evolution 06:22 – Market Timing & Platform Strategy 17:12 – Technical Breakdown & Wrap-Up Check out our whole catalog of Construction Hot Takes episodes on our website! https://ascentconsults.com/construction-hot-takes-podcast/ Interested in learning how Ascent's consulting services could potentially help improve your business's operations? 📈 Click here to schedule a free 30-minute consultation with one of our expert construction consultants: https://info.ascentconsults.com/meetings/acooper/30-minute-performance-consultation Follow Ascent Consulting on social media! 🤳 LinkedIn: https://www.linkedin.com/company/ascent-consulting-inc-/ Facebook: https://www.facebook.com/ascentconsult/ Instagram: https://www.instagram.com/ascentconsults/ X: https://x.com/ascentconsults/ Subscribe to our YouTube channel for alerts on our new episodes! https://www.youtube.com/@constructionhottakes

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## Transcript

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