# New Software Gone WRONG: The BIGGEST Tech Issue for Construction Companies

Page: https://stenobird.com/podcast/construction-hot-takes-7046842/new-software-gone-wrong-the-biggest-tech-issue-for-construction-companies
Text version: https://stenobird.com/podcast/construction-hot-takes-7046842/new-software-gone-wrong-the-biggest-tech-issue-for-construction-companies.md
Podcast: [Construction Hot Takes](https://stenobird.com/podcast/construction-hot-takes-7046842)
Published: 2026-06-04T13:00:00+00:00
Episode link: https://share.transistor.fm/s/7c42f125
Audio file: https://media.transistor.fm/7c42f125/bab28dba.mp3
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JSON: https://stenobird.com/v1/public/podcasts/construction-hot-takes-7046842/episodes/new-software-gone-wrong-the-biggest-tech-issue-for-construction-companies
Duration seconds: 1069

## Resource

In this episode, Adam Cooper and Jeff Robertson talk about an all-too-common issue found amongst growing construction companies. They purchase the latest software with all the bells and whistles which seem to promise smooth sailing, but upon installing into the business, ends up being a source of MORE work, not less. Software misalignment can take something that was supposed to be a good thing, and turn it into a nightmare. What are the common pitfalls? How does a firm go about fixing the misalignment that is the root of a lot of construction firm issues? This is an important one. We hope you enjoy! Check out our whole catalog of Construction Hot Takes episodes on our website! https://ascentconsults.com/construction-hot-takes-podcast/ Interested in learning how Ascent's consulting services could potentially help improve your business's operations? 📈 Click here to schedule a free 30-minute consultation with one of our expert construction consultants: https://info.ascentconsults.com/meetings/acooper/30-minute-performance-consultation Follow Ascent Consulting on social media! 🤳 LinkedIn: https://www.linkedin.com/company/ascent-consulting-inc-/ Facebook: https://www.facebook.com/ascentconsult/ Instagram: https://www.instagram.com/ascentconsults/ X: https://x.com/ascentconsults/ Subscribe to our YouTube channel for alerts on our new episodes! https://www.youtube.com/@constructionhottakes

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## Transcript

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