# Succession Planning Ain't Easy. Caster Comm Founder Walks Us Through Hers.

Page: https://stenobird.com/podcast/connected-design-podcast-7671418/succession-planning-ain-t-easy-caster-comm-founder-walks-us-through-hers
Text version: https://stenobird.com/podcast/connected-design-podcast-7671418/succession-planning-ain-t-easy-caster-comm-founder-walks-us-through-hers.md
Podcast: [Connected Design Podcast](https://stenobird.com/podcast/connected-design-podcast-7671418)
Published: 2026-03-23T11:00:00+00:00
Episode link: https://api.riverside.com/hosting-analytics/media/6ab01c5fddf57c4559c4b647ad6b862289f16fe971fa76333d49cb0b5f6fafc9/eyJlcGlzb2RlSWQiOiJkZDM2ZGQ2OC1lZjljLTQ1MDAtOTdkYS0yNzVjN2NkYzI0MmYiLCJwb2RjYXN0SWQiOiI1NDRiZWM1Yy04MmM2LTRiNDgtYjRlMi1kMjdhZDVlZmFiOGEiLCJhY2NvdW50SWQiOiI2OTY1MWUxMGZhOWE5YWE4NzVhZTViODkiLCJwYXRoIjoibWVkaWEvY2xpcHMvNjliZWE5NWQ1NTRmOTcwNjU0MDA3YzhmL3JvYi1zdG90dHMtc3R1ZGlvLWNvbXBvc2VyLTIwMjYtMy0yMV9fMTUtMjEtMTcubXAzIn0=.mp3
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Duration seconds: 2631

## Resource

Taking on a seemingly insurmountable challenge is nothing new to Kimberly Lancaster. Every step of her career journey has been marked by defying the odds. Now, the PR firm founder and decades-long leader of Caster Communications is taking on a new kind of challenge—her exit from the business she spent years building. The calculated, honest approach to transitioning into this next phase is a great lesson for any business owner.

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## Transcript

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