# How Southtown AV Turned Relationships Into a Stadium-Sized Opportunity

Page: https://stenobird.com/podcast/connected-design-podcast-7671418/how-southtown-av-turned-relationships-into-a-stadium-sized-opportunity
Text version: https://stenobird.com/podcast/connected-design-podcast-7671418/how-southtown-av-turned-relationships-into-a-stadium-sized-opportunity.md
Podcast: [Connected Design Podcast](https://stenobird.com/podcast/connected-design-podcast-7671418)
Published: 2026-06-01T11:00:00+00:00
Episode link: https://api.riverside.com/hosting-analytics/media/f0cf6eb17c0d510bf9f3aea00d4574aafd7e965f0d8af21895269489bad961ca/eyJlcGlzb2RlSWQiOiJhN2YxNzEyZi04MjkxLTRjZjMtYWMzYS0wMTU3NGYyZDNjMmMiLCJwb2RjYXN0SWQiOiI1NDRiZWM1Yy04MmM2LTRiNDgtYjRlMi1kMjdhZDVlZmFiOGEiLCJhY2NvdW50SWQiOiI2OTY1MWUxMGZhOWE5YWE4NzVhZTViODkiLCJwYXRoIjoibWVkaWEvY2xpcHMvNmExOWU5ZmIyOWFiNzU5ZGEzNDY1OTM4L3JvYi1zdG90dHMtc3R1ZGlvLWNvbXBvc2VyLTIwMjYtNS0yOV9fMjEtMzMtMTUubXAzIn0=.mp3
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JSON: https://stenobird.com/v1/public/podcasts/connected-design-podcast-7671418/episodes/how-southtown-av-turned-relationships-into-a-stadium-sized-opportunity
Duration seconds: 1951

## Resource

In this episode of the Connected Design Podcast we sit down with Heather Sidorowicz, president of Southtown AV, to talk about the company’s evolution from a local hi-fi shop into one of Buffalo’s leading commercial AV firms. Sidorowicz shares how Southtown AV became involved in the new Buffalo Bills stadium project, why relationship-building has been central to the company’s growth, and what it takes to make bold business pivots without losing sight of your core strengths. We also explore Southtown AV’s move away from residential work, the importance of knowing your company’s “why,” and how integrators can better communicate the value they bring to clients, builders, contractors and the broader design-build community.

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## Transcript

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