# Ep. 98: How a Rebrand Boosted Enrollment 50%

Page: https://stenobird.com/podcast/confessions-of-a-higher-ed-cmo-with-jaime-hunt-5344955/ep-98-how-a-rebrand-boosted-enrollment-50
Text version: https://stenobird.com/podcast/confessions-of-a-higher-ed-cmo-with-jaime-hunt-5344955/ep-98-how-a-rebrand-boosted-enrollment-50.md
Podcast: [Confessions of a Higher Ed CMO — with Jaime Hunt](https://stenobird.com/podcast/confessions-of-a-higher-ed-cmo-with-jaime-hunt-5344955)
Published: 2026-02-18T08:00:00+00:00
Episode link: https://confessions-of-a-higher-ed-cmo-with-jaime-hunt.simplecast.com/episodes/ep-98-how-a-rebrand-boosted-enrollment-50-SWBLLaKp
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Duration seconds: 2642

## Resource

Jaime Hunt sits down with Jennifer Umberger, VP and Chief Marketing & Communications Officer at Kettering University. They unpack what it really takes to break out of higher ed’s “sea of sameness” and build an enrollment marketing engine that actually moves the needle. Jennifer shares how Kettering’s distinct co-op model became the center of a sharper brand story—and how tight alignment between marketing and enrollment helped drive major growth. If you’re looking for a marketing strategy for student recruitment that’s built for today’s expectations (ROI, outcomes, and relevance), this one’s a must-listen.

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