# Ep. 96: Marketing Academic Programs

Page: https://stenobird.com/podcast/confessions-of-a-higher-ed-cmo-with-jaime-hunt-5344955/ep-96-marketing-academic-programs
Text version: https://stenobird.com/podcast/confessions-of-a-higher-ed-cmo-with-jaime-hunt-5344955/ep-96-marketing-academic-programs.md
Podcast: [Confessions of a Higher Ed CMO — with Jaime Hunt](https://stenobird.com/podcast/confessions-of-a-higher-ed-cmo-with-jaime-hunt-5344955)
Published: 2026-01-21T08:00:00+00:00
Episode link: https://confessions-of-a-higher-ed-cmo-with-jaime-hunt.simplecast.com/episodes/ep-96-marketing-academic-programs-_0o5bO2T
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Duration seconds: 2722

## Resource

Jaime Hunt welcomes Adam Stoltz, Director of Enrollment Marketing at the University of Idaho, for a candid conversation on one of higher ed’s toughest challenges: marketing academic programs in a decentralized, siloed environment. From tackling the “order taker” mentality to building partnerships between colleges, admissions, and marketing teams, Adam shares how he’s helped bridge institutional gaps to drive strategic enrollment growth. If you’ve ever felt stuck translating institutional priorities into student-centric campaigns, this episode is packed with the real talk and actionable strategies you need.

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## Transcript

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