# Ep. 91: What it Really Takes to Counsel a President

Page: https://stenobird.com/podcast/confessions-of-a-higher-ed-cmo-with-jaime-hunt-5344955/ep-91-what-it-really-takes-to-counsel-a-president
Text version: https://stenobird.com/podcast/confessions-of-a-higher-ed-cmo-with-jaime-hunt-5344955/ep-91-what-it-really-takes-to-counsel-a-president.md
Podcast: [Confessions of a Higher Ed CMO — with Jaime Hunt](https://stenobird.com/podcast/confessions-of-a-higher-ed-cmo-with-jaime-hunt-5344955)
Published: 2025-11-12T08:00:00+00:00
Episode link: https://confessions-of-a-higher-ed-cmo-with-jaime-hunt.simplecast.com/episodes/ep-91-what-it-really-takes-to-counsel-a-president-03r8gCWB
Audio file: https://afp-232483-injected.calisto.simplecastaudio.com/fac5118f-cd78-4b97-9880-ba86accd3325/episodes/ba1fd981-d86e-417b-a03b-ec293bfe3fed/audio/128/default.mp3?aid=rss_feed&awCollectionId=fac5118f-cd78-4b97-9880-ba86accd3325&awEpisodeId=ba1fd981-d86e-417b-a03b-ec293bfe3fed&feed=Vwi1XQGI
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Duration seconds: 2564

## Resource

Jaime Hunt sits down with Joseph Brennan, Vice President for Communications and Marketing at Montclair State University, for a raw and riveting conversation on what it really means to counsel a university president. With over three decades in higher ed and experience advising 13 university presidents, Brennan shares how the role of CMO has evolved from tactician to trusted strategic advisor—and why communication professionals must develop executive presence, business fluency, and emotional intelligence to lead in today’s high-pressure environment.

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## Transcript

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