# Ep. 89: Busting Silos Between Marketing and Admissions

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Text version: https://stenobird.com/podcast/confessions-of-a-higher-ed-cmo-with-jaime-hunt-5344955/ep-89-busting-silos-between-marketing-and-admissions.md
Podcast: [Confessions of a Higher Ed CMO — with Jaime Hunt](https://stenobird.com/podcast/confessions-of-a-higher-ed-cmo-with-jaime-hunt-5344955)
Published: 2025-10-15T07:00:00+00:00
Episode link: https://confessions-of-a-higher-ed-cmo-with-jaime-hunt.simplecast.com/episodes/ep-89-busting-silos-between-marketing-and-admissions-TFmD0bn6
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Duration seconds: 2732

## Resource

In this energizing episode of Confessions of a Higher Ed CMO, host Jaime Hunt sits down with Brandy Kift, AVP of Marketing Strategy at Bucknell University, to unpack how her team has successfully broken down the silos between marketing and admissions. Brandy shares the inside story of how Bucknell transformed their approach to enrollment marketing by fostering mutual trust, aligning content strategy with recruitment goals, and leveraging data and AI for meaningful student engagement. If you're searching for strategies to build better collaboration across departments and increase application numbers, this is a must-listen.

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## Transcript

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