# Ep. 85: Authenticity First: A Case for More Student-Generated Content

Page: https://stenobird.com/podcast/confessions-of-a-higher-ed-cmo-with-jaime-hunt-5344955/ep-85-authenticity-first-a-case-for-more-student-generated-content
Text version: https://stenobird.com/podcast/confessions-of-a-higher-ed-cmo-with-jaime-hunt-5344955/ep-85-authenticity-first-a-case-for-more-student-generated-content.md
Podcast: [Confessions of a Higher Ed CMO — with Jaime Hunt](https://stenobird.com/podcast/confessions-of-a-higher-ed-cmo-with-jaime-hunt-5344955)
Published: 2025-08-15T07:00:00+00:00
Episode link: https://confessions-of-a-higher-ed-cmo-with-jaime-hunt.simplecast.com/episodes/ep-85-authenticity-first-a-case-for-more-student-generated-content-B3_z13GB
Audio file: https://afp-232483-injected.calisto.simplecastaudio.com/fac5118f-cd78-4b97-9880-ba86accd3325/episodes/795c7e18-b290-42aa-b276-c62b1d8b4e86/audio/128/default.mp3?aid=rss_feed&awCollectionId=fac5118f-cd78-4b97-9880-ba86accd3325&awEpisodeId=795c7e18-b290-42aa-b276-c62b1d8b4e86&feed=Vwi1XQGI
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Duration seconds: 2018

## Resource

Jaime welcomes Camryn Simpson and Blake Mischley of MeetYourClass to break down insights from their newly released 2025 College Decision Playbook. The conversation dives deep into the shifting priorities of Gen Z students—from major-first decision-making to the critical importance of digital campus "vibes." If you're crafting a marketing strategy for student recruitment or aiming to improve yield, this is an episode you don’t want to miss.

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## Transcript

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