# Why Great Communication Connects People to Purpose

Page: https://stenobird.com/podcast/communicast-a-communication-skills-podcast-4432989/why-great-communication-connects-people-to-purpose
Text version: https://stenobird.com/podcast/communicast-a-communication-skills-podcast-4432989/why-great-communication-connects-people-to-purpose.md
Podcast: [Communicast: A Communication Skills Podcast](https://stenobird.com/podcast/communicast-a-communication-skills-podcast-4432989)
Published: 2026-08-11T09:00:00+00:00
Episode link: https://communicast.simplecast.com/episodes/why-great-communication-connects-people-to-purpose-bz_XANwe
Audio file: https://dts.podtrac.com/redirect.mp3/cdn.simplecast.com/media/audio/transcoded/2edadbec-c90d-40cc-a150-86f7c2f8efda/69c845e0-35a5-467c-8990-b89e42340434/episodes/audio/group/3c0995d1-3f4a-4717-9c4a-007a6a12bb69/group-item/dc78bf39-4095-46cf-bada-7ddcbae25d47/128_default_tc.mp3?aid=rss_feed&feed=MvLPjJO9
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JSON: https://stenobird.com/v1/public/podcasts/communicast-a-communication-skills-podcast-4432989/episodes/why-great-communication-connects-people-to-purpose
Duration seconds: 2211

## Resource

Today I'm joined by Scott McInnes, founder of Inspiring Change, a Dublin-based culture and internal communication consultancy. Scott helps senior leadership teams close the gap between the culture they have and the one they actually need to deliver their strategy. In this episode, we explore why communication is far more than simply sharing information. Scott explains how great leaders connect people to purpose, why clarity without emotion rarely inspires action, and how frontline managers play a critical role in translating organizational strategy into meaningful conversations. We also discuss hybrid work, employee engagement, storytelling, communication confidence, and why self-awareness may be one of the most important communication skills any leader can develop. Whether you lead a team, communicate change, or simply want your messages to create more impact, this conversation is full of practical insights you can apply immediately. Let's dive in.

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## Transcript

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