# 218. How to Stop Losing Money on Amazon with Andrew Morgans

Page: https://stenobird.com/podcast/commerce-untold-6726169/218-how-to-stop-losing-money-on-amazon-with-andrew-morgans
Text version: https://stenobird.com/podcast/commerce-untold-6726169/218-how-to-stop-losing-money-on-amazon-with-andrew-morgans.md
Podcast: [Commerce Untold](https://stenobird.com/podcast/commerce-untold-6726169)
Published: 2026-08-21T12:00:00+00:00
Episode link: https://expanio.com/test-v1/218-how-to-stop-losing-money-on-amazon-with-andrew-morgans
Audio file: https://episodes.captivate.fm/episode/3778e937-e702-46c6-a4cd-9f19c041fd4d.mp3
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JSON: https://stenobird.com/v1/public/podcasts/commerce-untold-6726169/episodes/218-how-to-stop-losing-money-on-amazon-with-andrew-morgans
Duration seconds: 2977

## Resource

Andrew Morgans is founder and CEO of Marknology, an Amazon brand accelerator in Kansas City. In fifteen years in e-commerce he has managed over two billion dollars in revenue across 300 brands, launched his own warehouse, and built an AI platform for profitability, PPC, and inventory. This episode explores why most brand owners still do not know their real numbers on Amazon, and why the platform needs to be managed as a P&L, not just a sales channel. Andrew breaks down how storage fees, returns, and blended ad spend across Meta and TikTok quietly eat margin, and shares how shifting from branded search to broader targeting cut one brand's cost per acquisition from forty dollars to eleven. He also discusses building a family run agency and launching his own AI software. Listeners will leave with a sharper framework for finding where their margin is actually going, and why chasing top line revenue without profitability is a losing game. Our podcast is listed in Feedspot's 100 Best E-Commerce Podcasts: https://podcast.feedspot.com/ecommerce_podcasts/ Website: https://expanio.com/ Podcast website: https://expanio.com/commerce-untold-podcast/ Eitan Koter's LinkedIn: https://www.linkedin.com/in/eitankoter/ YouTube: https://www.youtube.com/@CommerceUntold Guest: Andrew Morgans, Founder & CEO, Marknology Andrew Morgans's LinkedIn: https://www.linkedin.com/in/watchdrewwork/ Marknology: https://www.marknology.com/ Key Takeaways: • Most brand owners don't actually know their numbers on Amazon, which makes profitable decisions impossible. • Managing Amazon as a P&L instead of a sales channel is the fastest way to protect margin. • Shifting ad targeting from exact-match branded search to broader terms can cut cost per acquisition dramatically, even when ROAS drops. • Ver…

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