# 201. Retail Strategy Tips Every Ecommerce Founder Needs ft. Rebekah Kondrat

Page: https://stenobird.com/podcast/commerce-untold-6726169/201-retail-strategy-tips-every-ecommerce-founder-needs-ft-rebekah-kondrat
Text version: https://stenobird.com/podcast/commerce-untold-6726169/201-retail-strategy-tips-every-ecommerce-founder-needs-ft-rebekah-kondrat.md
Podcast: [Commerce Untold](https://stenobird.com/podcast/commerce-untold-6726169)
Published: 2026-03-27T12:00:00+00:00
Episode link: https://vimmi.net/mastering-ecommerce-marketing/201-retail-strategy-tips-every-ecommerce-founder-needs-ft-rebekah-kondrat
Audio file: https://episodes.captivate.fm/episode/1ff9c52c-4553-4211-b9dc-b35eb95f503f.mp3
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JSON: https://stenobird.com/v1/public/podcasts/commerce-untold-6726169/episodes/201-retail-strategy-tips-every-ecommerce-founder-needs-ft-rebekah-kondrat
Duration seconds: 1924

## Resource

Welcome to Commerce Untold. In this episode, host Eitan Koter sits down with Rebekah Kondrat, Founder of Recon Retail, a company that helps ecommerce and DTC brands launch and scale physical stores. Rebekah has worked with brands like Apple, Starbucks, Warby Parker, Outdoor Voices, and Joybird. Today, she partners with growing brands that are ready to expand beyond online sales and build retail the right way. Together, they unpack the idea that retail is dying. Rebekah explains that most purchases still happen in person and that brands cannot rely on a single channel anymore. Online only brands are opening stores, and store based brands must strengthen their ecommerce presence. The future is about making both work together. She shares when a DTC brand should consider opening its first store, why revenue around 10 million dollars can be a helpful benchmark, and why your first location should be close enough for leadership to stay connected to customers. They also discuss what separates profitable stores from the rest, how product selection should vary by region, and why operations can make or break the retail experience. If you are thinking about expanding from ecommerce into physical retail, this episode gives you a clear place to start. Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social: Eitan Koter’s LinkedIn | Vimmi LinkedIn | YouTube Guest: Rebekah Kondrat, Founder and Managing Partner at rekon retail Rebekah Kondrat’s LinkedIn | rekon retail Watch the full Youtube video here: https://youtu.be/e7-kvX3Qe4g Takeaways: Retail is still a significant part of the economy, despite the rise of e-commerce. Brands need to evolve and adapt to stay relevant in the retail space. A multi-…

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