# 189. Why Your Product Costs More with Ricky Ho

Page: https://stenobird.com/podcast/commerce-untold-6726169/189-why-your-product-costs-more-with-ricky-ho
Text version: https://stenobird.com/podcast/commerce-untold-6726169/189-why-your-product-costs-more-with-ricky-ho.md
Podcast: [Commerce Untold](https://stenobird.com/podcast/commerce-untold-6726169)
Published: 2025-12-09T12:00:00+00:00
Episode link: https://vimmi.net/mastering-ecommerce-marketing/189-why-your-product-costs-more-with-ricky-ho
Audio file: https://episodes.captivate.fm/episode/36007fe8-177a-461f-aabb-0dc2f13ff29f.mp3
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JSON: https://stenobird.com/v1/public/podcasts/commerce-untold-6726169/episodes/189-why-your-product-costs-more-with-ricky-ho
Duration seconds: 1725

## Resource

In this episode of Mastering eCommerce Marketing, host Eitan Koter sits down with Ricky Ho, CEO and co-founder of SourceReady, a platform that helps brands find real and reliable manufacturers without the usual guesswork. Ricky talks through how the sourcing world actually works, why so many great factories stay hidden, and why smaller brands often struggle to reach them. He breaks down common mistakes founders make when choosing suppliers and explains why chasing the lowest price can create more problems than it solves. They also discuss how customs data shows who really makes products for major brands, why so many Amazon sellers are searching for alternatives outside China, and how automation can handle the late-night supplier conversations that normally drain an entire week. Listeners will hear simple ways to think about product quality, transparency, and the steps that matter most when building a supply chain from scratch. Ricky also shares how SourceReady helps small brands and global retailers cut through noise and find suppliers that actually fit their needs. Website: https://www.vimmi.net   Email us: info@vimmi.net   Podcast website: https://vimmi.net/mastering-ecommerce-marketing/   Talk to us on Social: Eitan Koter’s LinkedIn | Vimmi LinkedIn | YouTube   Guest: Ricky Ho, Co-Founder & CEO at SourceReady Ricky Ho’s LinkedIn | SourceReady Watch the full Youtube video here: https://youtu.be/2dvMtjR6i5E Takeaways: Ricky emphasizes the role of optimism in the face of AI advancements. Transparency in the supply chain is becoming increasingly crucial. The textile industry is lagging in technological innovation. Many top suppliers are not visible on traditional platforms. SourceReady aims to empower smaller brands in sourcing. AI can significan…

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## Transcript

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