# Special Edition: Shopware Community Day w/Basecom

Page: https://stenobird.com/podcast/commerce-famous-podcast-6397620/special-edition-shopware-community-day-w-basecom
Text version: https://stenobird.com/podcast/commerce-famous-podcast-6397620/special-edition-shopware-community-day-w-basecom.md
Podcast: [Commerce Famous Podcast](https://stenobird.com/podcast/commerce-famous-podcast-6397620)
Published: 2026-06-15T15:34:22+00:00
Episode link: https://www.shopware.com/en/commerce-famous-podcast/
Audio file: https://cdn.simplecast.com/media/audio/transcoded/c44308f1-df57-40a6-bdfc-dd90f899c26c/2a5b46a1-42a4-4753-b7a9-fcfeaf6b184d/episodes/audio/group/ce98e48e-aa2b-4aa2-bd3f-ae63a106f3d0/group-item/af6af93c-588a-44e3-a348-4c794252483a/128_default_tc.mp3?aid=rss_feed&feed=PiWpo27i
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JSON: https://stenobird.com/v1/public/podcasts/commerce-famous-podcast-6397620/episodes/special-edition-shopware-community-day-w-basecom
Duration seconds: 1256

## Resource

Host Jason Nyhus sat down with Torben Höhn and Jonas Dambacher from Basecom at Shopware Community Day to unpack their take on Sebastian Hamann’s keynote on Shopware’s vision, product strategy, and AI-powered future. They discuss Shopware's vision of commerce managed through AI - enabling merchants to manage their entire commerce operation with AI, including powerful demonstrations of Experience Studio where product pages can be created, updated, and personalized at scale in minutes. Relevant experiences for every shopper with mass dynamic personalization is becoming a reality, helping merchants deliver tailored experiences faster than ever while reducing manual effort. Ownership and control of data - as AI agents become more prevalent, merchants face important questions about where their customer data and proprietary business processes reside. The discussion explores why businesses increasingly want the freedom to integrate with the systems they choose while maintaining visibility and control over their data flows. They discuss what makes Shopware different and continues to stand apart through open-source flexibility that empowers developers to extend and innovate; Shopware Payments with no penalties or fees for choosing third-party payment providers; and a commitment to merchant freedom and choice over platform lock-in. The episode also explores Shopware Nexus, the new middleware layer that simplifies integrations between Shopware and critical business systems like ERPs, shipping providers, and other APIs. The result? Faster implementations, lower costs, and more time for developers to focus on innovation instead of complex integrations. From powering Fleurop/FTD's global floral marketplace with real-time inventory visibility to supporting a B2B organization managing…

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## Transcript

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