# S3E02: Andy Hoar | B2B Midmarket Commerce

Page: https://stenobird.com/podcast/commerce-famous-podcast-6397620/s3e02-andy-hoar-b2b-midmarket-commerce
Text version: https://stenobird.com/podcast/commerce-famous-podcast-6397620/s3e02-andy-hoar-b2b-midmarket-commerce.md
Podcast: [Commerce Famous Podcast](https://stenobird.com/podcast/commerce-famous-podcast-6397620)
Published: 2025-08-05T19:38:58+00:00
Episode link: https://www.shopware.com/en/commerce-famous-podcast/
Audio file: https://cdn.simplecast.com/audio/2a5b46a1-42a4-4753-b7a9-fcfeaf6b184d/episodes/19342945-0e37-4ce1-86b9-0f3a134fd44e/audio/7bc760f5-d79e-4c43-93cf-16bf3fbf187f/default_tc.mp3?aid=rss_feed&feed=PiWpo27i
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JSON: https://stenobird.com/v1/public/podcasts/commerce-famous-podcast-6397620/episodes/s3e02-andy-hoar-b2b-midmarket-commerce
Duration seconds: 2803

## Resource

Join Jason Nyhus in this episode of "Commerce Famous" as he sits down with Andy Hoar, a renowned figure in B2B ecommerce. Discover Andy's journey from economic consulting to becoming a pivotal voice in ecommerce. They delve into the evolution of the industry, the importance of market signals, and the unique challenges and opportunities within the B2B space. Tune in for a deep dive into the world of B2B commerce and the underserved mid-market, as Andy shares insights on his newly released Paradigm B2B analysis of the leading platforms, and the role of Agentic AI in shaping the future of commerce.

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## Transcript

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