# Marvel's Midnight Announcement Proves Marvel Doesn't Understand Marketing

Page: https://stenobird.com/podcast/comical-opinions-comics-reviews-for-image-dynamite-zenescope-and-more-6602260/marvel-s-midnight-announcement-proves-marvel-doesn-t-understand-marketing
Text version: https://stenobird.com/podcast/comical-opinions-comics-reviews-for-image-dynamite-zenescope-and-more-6602260/marvel-s-midnight-announcement-proves-marvel-doesn-t-understand-marketing.md
Podcast: [Comical Opinions: Comics Reviews for Image, Dynamite, Zenescope, And More](https://stenobird.com/podcast/comical-opinions-comics-reviews-for-image-dynamite-zenescope-and-more-6602260)
Published: 2026-05-13T16:15:00+00:00
Episode link: https://comicalopinions.substack.com/p/marvels-midnight-announcement-proves
Audio file: https://api.substack.com/feed/podcast/197536194/489ffc7344bd2b726a612c0e5ca6ad46.mp3
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Duration seconds: 955

## Resource

Marvel desperately needs a win for its upcoming events, initiatives, and imprints. This week's Midnight Universe announcement had the potential to be Marvel's next big win, but instead, the critical spark of hype is doused with misdirects, bad timing, and defensive responses. Marvel can't build excitement if they kill the hype before the first issue comes out. 0:00 What could have been? 0:18 Why Midnight has potential 1:55 What's Midnight about? 5:33 The Bait-and-Switch + Responses 10:27 The Heart of the Problem13:14 Final Thoughts If you want to support our work and this channel, become a member, For the price of one floppy, you can support this channel for an entire month and get access to exclusive perks. Join today: https://www.youtube.com/channel/UCMXGnS8aCd_WXackzDVJpHA/join =========================================== Subscribe to our newsletter to read more comic reviews and analysis every week. =========================================== Subscribe now👉 https://comicalopinions.com/subscribe =========================================== Subscribe to our Podcast to listen along on your commute to work =========================================== Youtube: @comicalopinions Apple Podcasts: https://podcasts.apple.com/us/podcast/comical-opinions/id1704756807 Spotify: https://open.spotify.com/show/5lndyl8prFAUzKZcU7BZEb Stitcher: https://www.pandora.com/podcast/comical-opinions/PC:1001078368 Audible: https://www.audible.com/pd/Comical-Opinions-Podcast/B0CGT32QLD =========================================== Connect with Comical Opinions on your favorite social media platform =========================================== ✔️YouTube: https://www.youtube.com/@comicalopinions/?sub_confirmation=1 ✔️Twitter: https://twitter.com/ComicalOpinions ✔️Facebook: https://facebook.com/Comical…

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