# Marvel’s Biggest Franchise Is Now Video‑Game IP

Page: https://stenobird.com/podcast/comical-opinions-comics-reviews-for-image-dynamite-zenescope-and-more-6602260/marvel-s-biggest-franchise-is-now-video-game-ip
Text version: https://stenobird.com/podcast/comical-opinions-comics-reviews-for-image-dynamite-zenescope-and-more-6602260/marvel-s-biggest-franchise-is-now-video-game-ip.md
Podcast: [Comical Opinions: Comics Reviews for Image, Dynamite, Zenescope, And More](https://stenobird.com/podcast/comical-opinions-comics-reviews-for-image-dynamite-zenescope-and-more-6602260)
Published: 2026-05-12T15:45:00+00:00
Episode link: https://comicalopinions.substack.com/p/marvels-biggest-franchise-is-now
Audio file: https://api.substack.com/feed/podcast/197245720/bb9825e1d0a215d0ab49624a64afb85e.mp3
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JSON: https://stenobird.com/v1/public/podcasts/comical-opinions-comics-reviews-for-image-dynamite-zenescope-and-more-6602260/episodes/marvel-s-biggest-franchise-is-now-video-game-ip
Duration seconds: 554

## Resource

Marvel’s Biggest Franchise Is Now Video-Game IP Comic fans are still buying the books, learning the continuity, and showing up every month like loyal soldiers… but Marvel’s real money and attention have already left the shop. The numbers don’t lie: comic-book adaptations collapsed from 31% of the box office in 2022 to just 3.2% in 2024. Meanwhile, video game adaptations like Minecraft ($960M worldwide) and Sonic 3 ($492M) are printing money, and Wolverine drops September 15th to prove games are now the A-tier franchise. This is the quiet demotion nobody at Marvel or DC wants to say out loud: your local comic shop has become background IP fuel for games and streaming. In this breakdown:- Why comics are now the pipeline, not the profit center- The brutal Statista numbers + real box office proof- What retailers, publishers, and readers actually need to do before September 15th If you run a shop, collect comics, or just hate watching your favorite characters get downgraded, this one hits hard. --- ⏱ TIMESTAMPS 00:00 - The Hook: You’re Still Buying Comics… But You’re Not The Audience 01:17 - Welcome to Demotion Day 02:26 - Comics Feed The Pipeline, Games Get The Budget 03:28 - The Damning Evidence (Statista + Box Office Collapse) 05:32 - How To Actually Fix This 07:30 - What Do YOU Think? (Comment Now) --- 🛠️ Join The Comic Shop Survivors Want the uncensored evidence decks, full retailer bundle playbooks, early scripts, and exclusive badges the algorithm buries? Join the $4.99 Membership tier → https://www.youtube.com/channel/UCMXGnS8aCd_WXackzDVJpHA/join --- All data current as of 2025/early 2026 reports. 2026 theatrical and game slate still developing. Drop your hottest take below: Are video-game adaptations the new comic-book movies… or just another bubble? #Comics #Marv…

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## Transcript

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