# Diamond Cup: New College Basketball Event

Page: https://stenobird.com/podcast/college-basketball-news-today-2-min-news-the-daily-news-now-7654870/diamond-cup-new-college-basketball-event
Text version: https://stenobird.com/podcast/college-basketball-news-today-2-min-news-the-daily-news-now-7654870/diamond-cup-new-college-basketball-event.md
Podcast: [College Basketball News Today | 2 Min News | The Daily News Now!](https://stenobird.com/podcast/college-basketball-news-today-2-min-news-the-daily-news-now-7654870)
Published: 2026-05-21T11:59:16+00:00
Episode link: https://api.fastcast.ai/audio/46742ccd-4c12-4f1c-823e-547c7aec19b0.mp3
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Duration seconds: 153

## Resource

Diamond Cup Emerges: A New College Basketball Event A new college basketball event, the Diamond Cup, is set to launch in the 2027-2028 season, featuring powerhouse programs like Arizona, Connecticut, Gonzaga, Kansas, Kentucky, Indiana, Michigan, and North Carolina. The event aims to enhance the early season and generate buzz before March Madness. Backed by former athletic directors and Nike execs, the Diamond Cup is positioned as a new media property, offering schools equity and potential revenue. The initial deal offers $2.25 million per school for the first year, with the potential to jump to $3.75 million in subsequent years. The format is still being finalized, but it may include neutral sites and an exhibition game in October. While Duke initially joined, theyve since pulled out to pursue a deal with Amazon Prime Video, creating scheduling conflicts with another major event. The next step is getting all schools to sign on, with an official announcement potentially happening in early July. If successful, the 2027 college basketball season is poised to be highly anticipated. Support the show: Get a discount at https://solipillow.com/discount/dnn. Advertise on DNN: advertise@thednn.ai This is an automated, high-level news summary based on public reporting. Report issues to feedback@thednn.ai. View sources & latest updates: https://sources.thednn.ai/7e5cb4ccaf567233

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