# How Italian Luxury Brand Golden Goose Determined Its Next Phase of Growth

Page: https://stenobird.com/podcast/cold-call-634317/how-italian-luxury-brand-golden-goose-determined-its-next-phase-of-growth
Text version: https://stenobird.com/podcast/cold-call-634317/how-italian-luxury-brand-golden-goose-determined-its-next-phase-of-growth.md
Podcast: [Cold Call](https://stenobird.com/podcast/cold-call-634317)
Published: 2026-01-20T16:55:28+00:00
Episode link: https://hbr.org/podcast/2026/01/how-italian-luxury-brand-golden-goose-determined-its-next-phase-of-growth
Audio file: https://audio.hbr.org/cold-call/20260120104924-HowItalianLuxuryBrandGoldenGooseDeterminedItsNextPhaseofGrowth.mp3
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JSON: https://stenobird.com/v1/public/podcasts/cold-call-634317/episodes/how-italian-luxury-brand-golden-goose-determined-its-next-phase-of-growth
Duration seconds: 1578

## Resource

In 2025, Golden Goose, the Italian brand known for its handcrafted, distressed sneakers, was at a crossroads. CEO Silvio Campara had grown the label from a cult favorite into a $650 million global force, but sustaining that growth raised tough questions: Should the company double down on sneakers, expand into ready-to-wear and accessories, or push into emerging international markets? Harvard Business School Professor Juan Alcacer and entrepreneur Alexandre Daillance co-wrote the case “Golden Goose: Reshaping Luxury.” They join host Brian Kenny to explore how the brand has upended traditional fashion norms by embracing imperfection, inviting co-creation, and redefining what it means to scale in the luxury world.

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## Transcript

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