# BrandBastion Mixes AI and Human Judgment to Build Trust at Scale

Page: https://stenobird.com/podcast/cold-call-634317/brandbastion-mixes-ai-and-human-judgment-to-build-trust-at-scale
Text version: https://stenobird.com/podcast/cold-call-634317/brandbastion-mixes-ai-and-human-judgment-to-build-trust-at-scale.md
Podcast: [Cold Call](https://stenobird.com/podcast/cold-call-634317)
Published: 2025-11-25T11:10:47+00:00
Episode link: https://hbr.org/podcast/2025/11/brandbastion-mixes-ai-and-human-judgment-to-build-trust-at-scale
Audio file: https://audio.hbr.org/cold-call/20251124123658-BrandBastionMixesAIandHumanJudgmenttoBuildTrustatScale.mp3
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JSON: https://stenobird.com/v1/public/podcasts/cold-call-634317/episodes/brandbastion-mixes-ai-and-human-judgment-to-build-trust-at-scale
Duration seconds: 1592

## Resource

Jenny Wolfram founded BrandBastion to help companies manage the risks of social media by combining AI with human moderation. She joins HBS professor Julian De Freitas and BrandBastion’s Head of Operations and Finance, Vesa Rikkinen, to discuss how this hybrid model builds trust without ballooning costs.

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## Transcript

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