# What Are You Good At: : The Playbook for Smart Scaling with Alisa & Jeff

Page: https://stenobird.com/podcast/coffee-with-jon-think-big-get-unstuck-grow-your-business-521729/what-are-you-good-at-the-playbook-for-smart-scaling-with-alisa-jeff
Text version: https://stenobird.com/podcast/coffee-with-jon-think-big-get-unstuck-grow-your-business-521729/what-are-you-good-at-the-playbook-for-smart-scaling-with-alisa-jeff.md
Podcast: [Coffee with Jon - Think Big. Get Unstuck. Grow Your Business](https://stenobird.com/podcast/coffee-with-jon-think-big-get-unstuck-grow-your-business-521729)
Published: 2026-08-13T11:00:00+00:00
Episode link: https://thinkbusiness.libsyn.com/what-are-you-good-at-the-playbook-for-smart-scaling-with-alisa-jeff
Audio file: https://traffic.libsyn.com/secure/thinkbusiness/Jon_Dwoskin_What_Are_You_Good_At_Alisa__Jeff_JG_7-1-2026.mp3?dest-id=620882
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JSON: https://stenobird.com/v1/public/podcasts/coffee-with-jon-think-big-get-unstuck-grow-your-business-521729/episodes/what-are-you-good-at-the-playbook-for-smart-scaling-with-alisa-jeff
Duration seconds: 1921

## Resource

If you're looking to Franchise your business, or thinking about it, CEO Alisa Sparks with Linden Creek will guide you how to do it! 3 highlights from our conversation: 1. Turn what works into a system Don't just grow… replicate -When your process is clear and teachable, others can run it—and you can scale it. 2. Test before you expand Don't assume demand. Prove it - Start small, validate the market, then go all in with confidence. 3. Build the playbook Success isn't only talent—it's systems - Document what works so it can be repeated without you. --- Alisa Sparks is the Founder and CEO of Linden Creek, a luxury interior design and home staging franchise built around elevated living and meaningful design. She also leads the Linden Creek Shoppe, an online destination for curated décor and furnishings, along with Archd, an inventory management and CRM platform created to support the home staging and interior design community. With a background shaped by entrepreneurship, family life, and a love of travel and thoughtful interiors, Alisa brings a warm, creative perspective to both her work and the communities she serves. https://www.linkedin.com/in/jason-hamama-92767172 Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience Website: https://jondwoskin.com LinkedIn: https://www.linkedin.com/in/jondwoskin Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big! Connect with Jeff Gunsberg: Website: https://title-connect.com Connect with Alisa Sparks: Website: www.linden-creek.com LinkedIn (Alisa Sparks): www.linkedin.com/in/alisasparkslc YouTube: www.youtube.com/@LindenCreek LinkedIn (Company): www.linkedin.com/company/linden-creek F…

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