# What Are You Good At:  Staying in Constant Contact with Smita Wadhawan, CMO @ Constant Contact

Page: https://stenobird.com/podcast/coffee-with-jon-think-big-get-unstuck-grow-your-business-521729/what-are-you-good-at-staying-in-constant-contact-with-smita-wadhawan-cmo-constant-contact
Text version: https://stenobird.com/podcast/coffee-with-jon-think-big-get-unstuck-grow-your-business-521729/what-are-you-good-at-staying-in-constant-contact-with-smita-wadhawan-cmo-constant-contact.md
Podcast: [Coffee with Jon - Think Big. Get Unstuck. Grow Your Business](https://stenobird.com/podcast/coffee-with-jon-think-big-get-unstuck-grow-your-business-521729)
Published: 2026-05-25T12:23:11+00:00
Episode link: https://thinkbusiness.libsyn.com/what-are-you-good-at-staying-in-constant-contact-with-smita-wadhawan-cmo-constant-contact
Audio file: https://traffic.libsyn.com/secure/thinkbusiness/Jon_Dwoskin_What_Are_You_Good_At__Staying_in_Constant_Contact_with_Smita_Wadhawan_JG_4-30-2026.mp3?dest-id=620882
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/coffee-with-jon-think-big-get-unstuck-grow-your-business-521729/episodes/what-are-you-good-at-staying-in-constant-contact-with-smita-wadhawan-cmo-constant-contact
Duration seconds: 3109

## Resource

How much business are you losing simply because you're not staying in consistent contact with your audience? Most companies don't have a sales problem—they have a follow-up problem. And follow-up isn't about chasing people…it's about staying top of mind with value, relevance, and consistency. That's why my interview with Smita Wadhawan, CMO of Constant Contact, on the THINK Business – What Are You Good At? series hit on a hard truth—consistency is the new marketing advantage. Here are 5 takeaways that stood out: ✅ Mindshare → Market Share People can't buy from you if they forget you exist. Marketing isn't optional—it's oxygen. ✅ Consistency builds trust Trust isn't built in a moment—it's built in the follow-up moments people rarely do. ✅ Simple wins Customers don't want clever. They want clear. They want fast. They want relevant. ✅ Start now—then scale Stop overthinking platforms, funnels, or brand perfection. Start small. Ship. Learn. Improve. ✅ AI is here to help, not replace Use AI to automate repetitive work—so you can stay human where it matters most. Smita Wadhawan Verma Global Chief Marketing Officer | Top 50 CMO | PayPal | Intuit | GoDaddy | Visa | SaaS | HealthTech | FinTech Award-winning Chief Marketing Officer with experience at GoDaddy, PayPal, Intuit, VISA, and SimplePractice — across SMB/consumer, SaaS, HealthTech, and FinTech. Global teams and global leadership at EcoVadis. Scaled and led businesses from a mid-size company to a $32B established brand, with budgets up to $175M. Expertise in growth marketing, product marketing, B2B and B2C marketing, lifecycle marketing, PR and comms. Smita has built and led teams of 150+ people in highly matrixed, cross-functional organizations across the US, Europe, Africa, Japan and India. She has partnered with top age…

## Actions

- request_transcript: `POST https://stenobird.com/v1/public/podcasts/coffee-with-jon-think-big-get-unstuck-grow-your-business-521729/episodes/what-are-you-good-at-staying-in-constant-contact-with-smita-wadhawan-cmo-constant-contact/transcription-requests` — Idempotently request low-priority transcript generation for this episode.
- read_markdown: `GET https://stenobird.com/podcast/coffee-with-jon-think-big-get-unstuck-grow-your-business-521729/what-are-you-good-at-staying-in-constant-contact-with-smita-wadhawan-cmo-constant-contact.md` — Read the agent-friendly Markdown representation of this episode resource.

A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed.

## Transcript

Full transcripts are not published on public pages unless there is a clear rights basis.