# Rai Cornell on Using Psychology to Create Better Marketing

Page: https://stenobird.com/podcast/coffee-with-jon-think-big-get-unstuck-grow-your-business-521729/rai-cornell-on-using-psychology-to-create-better-marketing
Text version: https://stenobird.com/podcast/coffee-with-jon-think-big-get-unstuck-grow-your-business-521729/rai-cornell-on-using-psychology-to-create-better-marketing.md
Podcast: [Coffee with Jon - Think Big. Get Unstuck. Grow Your Business](https://stenobird.com/podcast/coffee-with-jon-think-big-get-unstuck-grow-your-business-521729)
Published: 2026-05-26T12:46:03+00:00
Episode link: https://thinkbusiness.libsyn.com/rai-cornell-on-using-psychology-to-create-better-marketing
Audio file: https://traffic.libsyn.com/secure/thinkbusiness/Jon_Dwoskin_TB_Live_Rai_Cornell_JG_4-30-2026.mp3?dest-id=620882
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JSON: https://stenobird.com/v1/public/podcasts/coffee-with-jon-think-big-get-unstuck-grow-your-business-521729/episodes/rai-cornell-on-using-psychology-to-create-better-marketing
Duration seconds: 1275

## Resource

Rai Cornell, CEO and Strategic Marketing Consultant at Cornell Content Marketing, helps B2B businesses become industry standouts by creating long-term demand-generation strategies and eliminating costly and unnecessary short-term tactics like ads. Rai uses a psychology-driven marketing approach to ensure businesses attract prequalified, emotionally engaged buyers. Rai's journey began when she shifted from a career in mental health to marketing, realizing that traditional marketing methods failed to create meaningful connections. Leveraging her experience as a freelance writer since 2007 and psychologist since 2012, Rai is revolutionizing the way marketers connect with ideal buyers in our digital-everything world. Through her journey, Rai developed "The ELITE Method," a framework that guides businesses to deeply understand their ideal buyer's psychology, build lasting demand-generation systems, and transform their brand reputations for long-term success and thought leadership. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/ LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big! Connect with Rai Cornell: Website: https://www.cornellcontentmarketing.com LinkedIn: https://www.linkedin.com/in/raicornell Facebook: https://www.facebook.com/cornellcontentmarketing *E - explicit language may be used in this podcast.

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