# Matt Watson on Building Trust That Drives Growth

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Text version: https://stenobird.com/podcast/coffee-with-jon-think-big-get-unstuck-grow-your-business-521729/matt-watson-on-building-trust-that-drives-growth.md
Podcast: [Coffee with Jon - Think Big. Get Unstuck. Grow Your Business](https://stenobird.com/podcast/coffee-with-jon-think-big-get-unstuck-grow-your-business-521729)
Published: 2026-07-01T13:56:38+00:00
Episode link: https://thinkbusiness.libsyn.com/matt-watson-on-building-trust-that-drives-growth
Audio file: https://traffic.libsyn.com/secure/thinkbusiness/Jon_Dwoskin_TB_Live_Matt_Watson_JG_7-1-2026.mp3?dest-id=620882
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JSON: https://stenobird.com/v1/public/podcasts/coffee-with-jon-think-big-get-unstuck-grow-your-business-521729/episodes/matt-watson-on-building-trust-that-drives-growth
Duration seconds: 1412

## Resource

What matters more today: being the best… or being the best known? A powerful conversation with Matt Watson (CEO, entrepreneur, author of Product Driven). 3 Takeaways: • Leads are the hardest part of business—always have been • Visibility builds trust—trust drives decisions • Pick up the phone and meet people—most won't, that's your edge --- Matt Watson is a 5x founder, seasoned CTO, and current CEO of Full Scale—a software development staffing company with a team of over 300 engineers. He is obsessed with building teams that think like owners. Matt's the host of the Product Driven podcast and author of the best-selling book by the same name, written to help engineering leaders stop babysitting and start building teams that lead themselves. After two decades in tech, he's seen what happens when developers are treated like ticket-takers: low morale, wasted effort, and products no one asked for. That's why he's made it his mission to help teams build the opposite—high-trust, high-impact engineering orgs that actually ship what matters. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/ LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big! Connect with Matt Watson: Website: https://fullscale.io Threads: https://www.threads.com/@mattwatsonkc X: https://x.com/mattwatsonkc Instagram: https://www.instagram.com/mattwatsonkc/ LinkedIn: https://www.linkedin.com/in/mattwatsonkc/ Facebook: https://www.facebook.com/mwatson81 *E - explicit language may be used in this podcast.

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