# Frederick Fisher on Why Listening Is the Ultimate Sales Skill

Page: https://stenobird.com/podcast/coffee-with-jon-think-big-get-unstuck-grow-your-business-521729/frederick-fisher-on-why-listening-is-the-ultimate-sales-skill
Text version: https://stenobird.com/podcast/coffee-with-jon-think-big-get-unstuck-grow-your-business-521729/frederick-fisher-on-why-listening-is-the-ultimate-sales-skill.md
Podcast: [Coffee with Jon - Think Big. Get Unstuck. Grow Your Business](https://stenobird.com/podcast/coffee-with-jon-think-big-get-unstuck-grow-your-business-521729)
Published: 2026-06-28T11:00:00+00:00
Episode link: https://thinkbusiness.libsyn.com/frederick-fisher-on-why-listening-is-the-ultimate-sales-skill
Audio file: https://traffic.libsyn.com/secure/thinkbusiness/Jon_Dwoskin_TB_Live_Fred_Fisher_JG_6-1-2026.mp3?dest-id=620882
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Duration seconds: 1508

## Resource

Most people wait for opportunity. The best ones sell their way into it. Enjoyed my conversation with Fred Fisher. 50+ years in business. Still sharp. Still curious. 4 things that stuck: 1 - Opportunity is sold — not given. At 17, he talked his way into a French kitchen in Grenoble. Sales isn't a department. It's a life skill. 2 - Listening wins. Great mentors don't preach. They ask questions that flip the light switch. 3 - Technology scales. Humans close. Email is efficient. The phone builds trust. 4 - If you want to grow faster than the people around you — pick up the phone. Never stop learning. --- Frederick Fisher, J.D., CCP, is a seasoned expert in Professional Liability with a career spanning over 50 years. Renowned for his dedication to client financial security, he advocates for providing clients with strong financial safeguards, letting competitors focus on ""selling some insurance."" Fisher serves on the Editorial Board of Agents of America, is an original faculty member at the Claims College's School of Professional Lines (sponsored by the Claims & Litigation Management Association) and has been the Senior Technical Advisor for over 30 years on a research manual titled Professional Liability Insurance published by the International Risk Management Institute. A founding member and Past President of the over 40,000-member strong Professional Liability Underwriting Society (PLUS), he was awarded the PLUS Founders Award in 2019. In addition to his roles in education and advisory, Fisher is a prolific writer and speaker. He authored the 2024 publication "Claims Made Insurance - The Policy That Changed the Industry" (published by the Insurance Journal/Wells Publishing Co.) and has over 80 industry-related articles to his name, along with more than 150 industry-rela…

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