# This London Ex-CNN/Grazia Babe Unpacks Personal Brand Stories that Sell | Phoebe Parke

Page: https://stenobird.com/podcast/coffee-oysters-the-london-business-babe-podcast-7064698/this-london-ex-cnn-grazia-babe-unpacks-personal-brand-stories-that-sell-phoebe-parke
Text version: https://stenobird.com/podcast/coffee-oysters-the-london-business-babe-podcast-7064698/this-london-ex-cnn-grazia-babe-unpacks-personal-brand-stories-that-sell-phoebe-parke.md
Podcast: [Coffee & Oysters: The London Business Babe Podcast](https://stenobird.com/podcast/coffee-oysters-the-london-business-babe-podcast-7064698)
Published: 2025-12-22T11:10:00+00:00
Episode link: https://coffeeandoysters.substack.com/p/this-london-ex-cnngrazia-babe-unpacks
Audio file: https://api.substack.com/feed/podcast/182164972/fe159304b710ca9239eaa7a305a02c87.mp3
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Duration seconds: 3519

## Resource

Meet Phoebe Parke , a social media coach specialising in helping wellness experts build their personal brands. In this episode, Phoebe discusses her professional journey from newsroom journalism at CNN to heading social media at Grazia Magazine and Gordon Ramsay Restaurants before going freelance. She shares valuable insights on the importance of defining your niche, building a consistent social media presence and monetising your brand. Additionally, Phoebe reveals her favourite productivity tools, her minimalist approach to style with an all-black wardrobe and her love for Pilates. --- Steal Phoebe’s “stack” of recommendations (along with all guests) in the Coffee & Oysters Guide. Phoebe on LinkedIn: https://www.linkedin.com/in/phoebe-parke/ --- 00:00 Introduction and Personal Insights 04:50 Phoebe’s Journey in Social Media 11:21 The Importance of Authenticity 16:16 Transitioning to Freelance 19:51 Niche Focus: Wellness Sector 25:58 Social Media Strategies and Business Model 33:22 Monetising Your Personal Brand 33:55 The Power of Pitching 42:08 Productivity Tools and Apps 43:58 Personal Style and Branding 49:24 Exploring London 55:01 Final Thoughts and Wrap-Up --- 💬 Become a guest 📓 2026 Journal Template 🪄 Partnerships & Questions: coffeeandoysters@gmail.com 💌 Never miss an episode: Sign up to Substack 🎓 The Big Notion Energy Academy 📺 YouTube: www.youtube.com/@CoffeeandOysters 📸 Instagram: @coffeeandoysterspod 📱TikTok: @coffeeandoysterspod Get full access to Coffee & Oysters: The London Business Babe Podcast at coffeeandoysters.substack.com/subscribe

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