# Quality over growth? Why luxury beauty founder Anju Rupal said no to LVMH investment | Interview

Page: https://stenobird.com/podcast/coffee-oysters-the-london-business-babe-podcast-7064698/quality-over-growth-why-luxury-beauty-founder-anju-rupal-said-no-to-lvmh-investment-interview
Text version: https://stenobird.com/podcast/coffee-oysters-the-london-business-babe-podcast-7064698/quality-over-growth-why-luxury-beauty-founder-anju-rupal-said-no-to-lvmh-investment-interview.md
Podcast: [Coffee & Oysters: The London Business Babe Podcast](https://stenobird.com/podcast/coffee-oysters-the-london-business-babe-podcast-7064698)
Published: 2026-03-30T10:11:00+00:00
Episode link: https://coffeeandoysters.substack.com/p/turning-down-lvmh-to-build-a-legacy
Audio file: https://api.substack.com/feed/podcast/192086972/b196058796608b36f6de49f0426c9200.mp3
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JSON: https://stenobird.com/v1/public/podcasts/coffee-oysters-the-london-business-babe-podcast-7064698/episodes/quality-over-growth-why-luxury-beauty-founder-anju-rupal-said-no-to-lvmh-investment-interview
Duration seconds: 3476

## Resource

London/Swiss female founder & luxury beauty entrepreneur Anju Rupal shares lifestyle tips, best London restaurant picks & wellness secrets on Coffee & Oysters: The London Business Babe Podcast. The Abhati Suisse founder blends Indian heritage rituals with Swiss biotech for performance-driven scalp and hair health, charting her path from social work to building a brand. We also hear about turning down LVMH, crowdfunding her first product, and sourcing high-altitude botanicals from the Himalayas and Swiss Alps. Topics covered: slow-growth brand building, hospitality partnerships, favourite London spots (Liberty, Dishoom), fashion trends & style inspiration, European tech alternatives, entrepreneurship tips, health and wellness routines, and community support through the Entrepreneur Organization (EO).--- Steal Anju’s “stack” of recommendations (along with all guests) in the Coffee & Oysters Guide. Explore Abhati Suisse with 20% off with code “FRANCES20”: https://abhatisuisse.com/shop Anju on LinkedIn: https://www.linkedin.com/in/anjurupal/ --- 00:00 Introduction 01:58 Swiss Alps and Bad Bunny 05:47 Social Work to Luxury Beauty 11:26 Origin Story and Ingredients 22:18 Lifestyle Brand and Hospitality 26:32 Retail Dreams and Future Trends 31:18 Slow Growth Values 32:37 Packaging Storytelling 34:47 Lifestyle Music Boost 37:58 Quiet Luxury Style 39:31 Hair Loss To Haircare 48:59 London Arts And Food 51:42 Conclusion --- 💬 Become a guest 📓 2026 Journal Template 🪄 Partnerships & Questions: coffeeandoysters@gmail.com 💌 Never miss an episode: Sign up to Substack 🎓 The Big Notion Energy Academy 📺 YouTube: www.youtube.com/@CoffeeandOysters 📸 Instagram: @coffeeandoysterspod 📱TikTok: @coffeeandoysterspod Get full access to Coffee & Oysters: The London Business Babe Podcast at coffeea…

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