# Lex Hearth: Building a Record Label, Fractional Marketing & Funding Hybrid Careers

Page: https://stenobird.com/podcast/coffee-oysters-the-london-business-babe-podcast-7064698/lex-hearth-building-a-record-label-fractional-marketing-funding-hybrid-careers
Text version: https://stenobird.com/podcast/coffee-oysters-the-london-business-babe-podcast-7064698/lex-hearth-building-a-record-label-fractional-marketing-funding-hybrid-careers.md
Podcast: [Coffee & Oysters: The London Business Babe Podcast](https://stenobird.com/podcast/coffee-oysters-the-london-business-babe-podcast-7064698)
Published: 2025-11-10T11:11:00+00:00
Episode link: https://coffeeandoysters.substack.com/p/lex-hearth-building-a-record-label
Audio file: https://api.substack.com/feed/podcast/178452077/d1770a824d9a4d561a72528f153afbab.mp3
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JSON: https://stenobird.com/v1/public/podcasts/coffee-oysters-the-london-business-babe-podcast-7064698/episodes/lex-hearth-building-a-record-label-fractional-marketing-funding-hybrid-careers
Duration seconds: 3136

## Resource

Meet Lex Hearth , a multi-hyphenate DJ, broadcaster, music producer, Fractional CMO, Founder of record label/media platform Dance Music Digest and Substack communities Writers IRL and Five Good Things . In this episode, Lex dives into her multifaceted career journey from corporate marketing roles for global brands like Nike, Off-white, and Lego to now building Start Up Brand Lab and making waves as a DJ. Lex shares insightful anecdotes about the challenges and triumphs of balancing a creative career with business acumen, drawing from her rich experience in both arenas. She discusses the nitty-gritty of launching her own record label, the complexities of the music industry, and how she leverages her background in marketing to build a sustainable and impactful brand. Tune in to hear Lex’s tips on navigating a hybrid income, her essential tools for productivity, and how she finds joy in London’s vibrant community.gn and her unique approach to collaborating for business growth. --- Steal Lex’s “stack” of recommendations (along with all guests) in the Coffee & Oysters Guide. Lex on LinkedIn: https://www.linkedin.com/in/alexandrahearth/ Lex on Substack: https://substack.com/@lexhearth --- 00:00 Introduction 03:29 Balancing Corporate and Creative Careers 03:53 Challenges in the Music Industry 10:33 Building a Record Label 17:48 Marketing and Music: A Holistic Approach 20:25 Startup Brand Lab: Vision and Inspiration 27:04 Balancing Sleep and Productivity 27:13 Fashion and Style Preferences 27:54 Beauty Essentials and Routines 28:51 Tech Tools and Productivity Hacks 35:02 Exploring London: Favourite Spots and Activities 47:52 Conclusion --- 💬 Become a guest 📓 2025 Journal Template 🪄 Partnerships & Questions: coffeeandoysters@gmail.com 💌 Never miss an episode: Sign up to Substac…

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