# How this London Interior Designer Transforms Homes & Unlocks Your Potential | Dami Lawal

Page: https://stenobird.com/podcast/coffee-oysters-the-london-business-babe-podcast-7064698/how-this-london-interior-designer-transforms-homes-unlocks-your-potential-dami-lawal
Text version: https://stenobird.com/podcast/coffee-oysters-the-london-business-babe-podcast-7064698/how-this-london-interior-designer-transforms-homes-unlocks-your-potential-dami-lawal.md
Podcast: [Coffee & Oysters: The London Business Babe Podcast](https://stenobird.com/podcast/coffee-oysters-the-london-business-babe-podcast-7064698)
Published: 2026-03-16T11:11:00+00:00
Episode link: https://coffeeandoysters.substack.com/p/how-this-london-interior-designer
Audio file: https://api.substack.com/feed/podcast/191008195/c31b0e6fe0c51379f9335755b566e136.mp3
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JSON: https://stenobird.com/v1/public/podcasts/coffee-oysters-the-london-business-babe-podcast-7064698/episodes/how-this-london-interior-designer-transforms-homes-unlocks-your-potential-dami-lawal
Duration seconds: 3908

## Resource

Meet Dami Lawal , award-winning interior designer and founder of NateBel Interiors, who shares her pivot from 16+ years in IT project management (agile/scrum) into interior design after discovering a design app, training at KLC, and being pushed full-time into her business during 2020 lockdowns. She explains how her project management structure builds client trust, why she expanded into transformation mentoring (including her book “Design Your Interiors”), and how she helps people overcome fear and pursue purpose. Dami breaks down how interior designers charge fees separate from furniture budgets, her “ridiculous price” tactic to uncover client budgets, and the realities of sales/marketing as a business owner. She discusses designing timeless spaces over trends, standout projects (Airbnb and an “Instagrammable” home), mentoring students at University of Westminster, and shares lifestyle picks like time-blocking, bargain-shopping, skincare/makeup favourites, and London recommendations. --- Steal Dami’s “stack” of recommendations (along with all guests) in the Coffee & Oysters Guide. Dami on LinkedIn: https://www.linkedin.com/in/damilawal/ --- 00:00 Introduction 02:53 From IT to Interiors 08:39 Life Transformation Work 15:53 Visibility and Sales 21:30 Pricing and Getting Paid 31:52 Timeless Design Trends 33:56 Mentoring Next Gen 41:05 Personal Style On A Budget 46:08 Skincare And Makeup Staples 48:58 Tech Tools For Productivity 56:52 Communities And Networking 01:04:37 Conclusion --- 💬 Become a guest 📓 2026 Journal Template 🪄 Partnerships & Questions: coffeeandoysters@gmail.com 💌 Never miss an episode: Sign up to Substack 🎓 The Big Notion Energy Academy 📺 YouTube: www.youtube.com/@CoffeeandOysters 📸 Instagram: @coffeeandoysterspod 📱TikTok: @coffeeandoysterspod Get full a…

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