# Anti-hustle LinkedIn vs Instagram strategies that sell | Meg Hutson – Human Marketing Expert

Page: https://stenobird.com/podcast/coffee-oysters-the-london-business-babe-podcast-7064698/anti-hustle-linkedin-vs-instagram-strategies-that-sell-meg-hutson-human-marketing-expert
Text version: https://stenobird.com/podcast/coffee-oysters-the-london-business-babe-podcast-7064698/anti-hustle-linkedin-vs-instagram-strategies-that-sell-meg-hutson-human-marketing-expert.md
Podcast: [Coffee & Oysters: The London Business Babe Podcast](https://stenobird.com/podcast/coffee-oysters-the-london-business-babe-podcast-7064698)
Published: 2026-04-27T10:11:00+00:00
Episode link: https://coffeeandoysters.substack.com/p/this-human-marketing-experts-client
Audio file: https://api.substack.com/feed/podcast/194937400/ffcefd753997c2653c3cb30d65ddec66.mp3
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Duration seconds: 3571

## Resource

Meet Meg Hutson , a Human Marketing Strategist for service-based businesses, as she breaks down LinkedIn marketing strategy, personal branding and how to build a business you actually love. Meg Hutson left school at 16, started a shop with her mum, and built a freelance marketing business the hard way. She breaks down why being too vague cost her early opportunities, how she now helps bold service business owners ditch messy marketing through her framework of purpose, audience, offers, messaging and content, and why making marketing human matters more than ever. We also dig into how to grow on LinkedIn vs Instagram (including selling via Stories and trial reels), relationship-based funnels through her free monthly session The Monthly, launching her group program Spotlight, and the business tips and success habits that keep her grounded — from daily walks to a lean tech stack of MailerLite, Asana, Motion and Voxer. Plus she explores her London favourites, such as Covent Garden and Pizza Pilgrims, Oliver Bonas style picks, and her favourite glowy beauty basics as a minimal-makeup girlie. --- Steal Meg’s “stack” of recommendations (along with all guests) in the Coffee & Oysters Guide. Meg on LinkedIn: Meg Hutson --- 00:00 Intro 05:09 Marketing vs Sales Explained 09:12 Investing in Coaching 12:47 Human Marketing in AI Era 15:01 LinkedIn as Lead Engine 18:22 Instagram Stories Funnel 32:01 Lurkers Are Best Buyers 33:10 Make Weird Content Work 37:16 Grounding Daily Rituals 38:32 Personal Style Uniform 41:13 Beauty Product Staples 44:26 Lean Tech Stack 49:18 Life Outside London 51:26 London Spots And Networking 55:30 Wins, Plugs And Dreams 58:40 Where To Find Meg --- 💬 Become a guest 📓 2026 Journal Template 🪄 Partnerships & Questions: coffeeandoysters@gmail.com 💌 Never miss an…

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