# 78 \\ Using Tailwind’s New Keyword Research Tool & The Importance of Keywords for Pinterest

Page: https://stenobird.com/podcast/coffee-conversions-seo-pinterest-organic-marketing-strategies-to-grow-outside-of-social-media-6580634/78-using-tailwind-s-new-keyword-research-tool-the-importance-of-keywords-for-pinterest
Text version: https://stenobird.com/podcast/coffee-conversions-seo-pinterest-organic-marketing-strategies-to-grow-outside-of-social-media-6580634/78-using-tailwind-s-new-keyword-research-tool-the-importance-of-keywords-for-pinterest.md
Podcast: [Coffee & Conversions | SEO, Pinterest & Organic Marketing Strategies to Grow Outside of Social Media](https://stenobird.com/podcast/coffee-conversions-seo-pinterest-organic-marketing-strategies-to-grow-outside-of-social-media-6580634)
Published: 2026-01-28T10:33:00+00:00
Episode link: https://pwplanners.podbean.com/e/78-using-tailwind-s-new-keyword-research-tool-the-importance-of-keywords-for-pinterest/
Audio file: https://mcdn.podbean.com/mf/web/2h5q3xrawexjnbxx/EDITED_78_Pinterest_Keyword_Strategy_with_Tailwind7flg7.mp3
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Duration seconds: 1016

## Resource

Pinterest is a search engine. So if you’re not using keywords for Pinterest strategically, your pins can look amazing… and still go nowhere. In this episode of Coffee & Conversions, I’m focusing on Tailwind’s new keyword research tool (beta) and how it helps you find the keywords people are actually searching on Pinterest — without spinning your wheels. This is NOT a step-by-step tutorial (I cover that visually in the blog + YouTube). Instead, I’m giving you the strategy behind the tool so you know what to look for, what matters, and how to choose keywords that can drive real traffic. Inside this episode, I cover: What Tailwind’s keyword tool shows you (demand, related suggestions, and “resonance”) How to tell the difference between keywords that help vs. keywords that waste your time Why diversifying keywords across your pins matters (especially if you batch content) The keyword mistakes that quietly tank reach (vague boards, trend-chasing, mismatched links) When Tailwind helps most — and when I still start with Google Search Console first If Pinterest feels like you’re posting without knowing why, this episode is your clarity moment. Grab your coffee - and let’s make your Pinterest strategy way more intentional. Visit the Course Page - https://bypwdesigns.com/pinterest-marketing-course See show notes - https://bypwdesigns.com/tailwind-keyword-research-pinterest/ P&W Designs: FREE - Your Ultimate Pinterest Marketing Guide FREE - Is Pinterest Right for Me? See my Services Watch on YouTube Follow me on Instagram

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