# She partnered with Kim Kardashian to build SKIMS into a $5B brand — and now she's reinventing retail 4/14/26

Page: https://stenobird.com/podcast/cnbc-changemakers-and-power-players-7488741/she-partnered-with-kim-kardashian-to-build-skims-into-a-5b-brand-and-now-she-s-reinventing-retail-4-14-26
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Podcast: [CNBC Changemakers and Power Players](https://stenobird.com/podcast/cnbc-changemakers-and-power-players-7488741)
Published: 2026-04-14T10:00:00+00:00
Episode link: cnbc.com/changemakers
Audio file: https://dts.podtrac.com/redirect.mp3/cnbc.simplecastaudio.com/4359de2b-e15e-4c4a-8367-974dc0310275/episodes/d2e6d178-8327-495d-9e03-1f761fca9e64/audio/128/default.mp3?aid=rss_feed&awCollectionId=4359de2b-e15e-4c4a-8367-974dc0310275&awEpisodeId=d2e6d178-8327-495d-9e03-1f761fca9e64&feed=IDqAOz__
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Duration seconds: 2224

## Resource

The CNBC Changemakers and Power Players podcast features conversations with leaders shaping the future of business, policy, and culture. In this episode, CNBC's Julia Boorstin sits down with Emma Grede — co-founder and CEO of Good American, founding partner of SKIMS, and an influential entrepreneur in modern retail. Grede opens up about how growing up in East London shaped her hustle — and her relationship with money — and why early failure ended up being one of her biggest advantages. She shares how that mindset helped her build retail brands like Good American and SKIMS, and why she thinks the best founders don't chase trends — they stay ahead of the customer. Plus, her message on ambition: speak up, ask for more, and get comfortable being uncomfortable. Follow and listen to the CNBC Changemakers and Power Players podcast on Apple and Spotify.

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