# What I Do (and Don’t Do) With Campaigns and Launches as a Fractional CMO

Page: https://stenobird.com/podcast/cmo-school-7223344/what-i-do-and-don-t-do-with-campaigns-and-launches-as-a-fractional-cmo
Text version: https://stenobird.com/podcast/cmo-school-7223344/what-i-do-and-don-t-do-with-campaigns-and-launches-as-a-fractional-cmo.md
Podcast: [CMO School](https://stenobird.com/podcast/cmo-school-7223344)
Published: 2026-03-17T09:00:00+00:00
Episode link: https://www.risewithnavi.com/podcast
Audio file: https://episodes.captivate.fm/episode/9c3ab438-d3cd-4ea0-8cdc-1273a055f8aa.mp3
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JSON: https://stenobird.com/v1/public/podcasts/cmo-school-7223344/episodes/what-i-do-and-don-t-do-with-campaigns-and-launches-as-a-fractional-cmo
Duration seconds: 1348

## Resource

Launches and marketing campaigns are one of the biggest areas, I see Fractional CMOs overstep their boundaries, It starts with mapping out a campaign or launch…and quickly turns into building timelines, reviewing every asset, sitting in execution meetings, and basically project managing everything. In this episode of my “What I Do and Don’t Do as a CMO” series, I’m breaking down how I approach campaign and launch planning including: The 6 key things I own when planning campaigns or launches The difference between strategy and project management Where most CMOs overstep during a launch or campaign And the filter I use to protect my time and boundaries If you’ve ever had PTSD from launching or doing marketing campaigns (lol I feel you), this episode will help you reset your boundaries and operate at the CMO level. Ready to take the next step? If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO. 🎓 Learn More → http://www.fractional-cmo-school.com/

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## Transcript

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