# Sometimes I Feel Like I'm Bad at Marketing (And I Know It's Not Just Me)

Page: https://stenobird.com/podcast/cmo-school-7223344/sometimes-i-feel-like-i-m-bad-at-marketing-and-i-know-it-s-not-just-me
Text version: https://stenobird.com/podcast/cmo-school-7223344/sometimes-i-feel-like-i-m-bad-at-marketing-and-i-know-it-s-not-just-me.md
Podcast: [CMO School](https://stenobird.com/podcast/cmo-school-7223344)
Published: 2026-09-01T09:00:00+00:00
Episode link: https://www.risewithnavi.com/podcast
Audio file: https://episodes.captivate.fm/episode/fbbb85eb-5445-405d-ab33-b63a8370923d.mp3
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JSON: https://stenobird.com/v1/public/podcasts/cmo-school-7223344/episodes/sometimes-i-feel-like-i-m-bad-at-marketing-and-i-know-it-s-not-just-me
Duration seconds: 911

## Resource

Ever found yourself questioning whether you're actually good at marketing? Maybe you had a client launch go poorly, or they were unhappy with their marketing results. Either way…cue existential crisis. It doesn't matter how much experience you have – most marketers go through periods where they lose confidence in themselves. It's easy to assume the problem is you, when it’s usually just a mismatch in expectations. The more I've spoken to marketers over the years, the more I've realised this isn't just my experience. So many of us carry this around, but very few of us actually talk about it. In this week's episode, I'm unpacking: Why self-doubt is SO normal, even if you're experienced The three growth phases every business experiences AND what happens in marketing at each phase The framework I use to regain my confidence when I'm starting to feel imposter syndrome creep in If you've ever found yourself lying awake wondering whether you've still "got it," or questioning everything after a few disappointing weeks, I really hope this episode reminds you that you're probably doing better than you think. Ready to take the next step? If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO. 🎓 Learn More → http://www.fractional-cmo-school.com/ TIMESTAMPS: 00:00 Do You Ever Feel Like You're Bad at Marketing? 01:20 Why Even Experienced Marketers Lose Confidence 03:00 The Real Problem Isn't Your Marketing 04:20 Phase 1: Build 06:45 Phase 2: Stabilize 09:20 Phase 3: Grow 11:10 Why Most Businesses Stay Stuck 12:20 Ask This Before You Change Your Strategy 13:20 Stop Measuring Success…

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