# CMO School

Page: https://stenobird.com/podcast/cmo-school-7223344
Text version: https://stenobird.com/podcast/cmo-school-7223344.md
RSS feed: https://feeds.captivate.fm/cmo-school/
Official site: https://www.risewithnavi.com/podcast
Author: Jessica Shirra | Fractional CMO
Episodes: 55

## Resource

CMO School is the go-to podcast for marketers and Fractional CMOs ready to step into leadership, own their expertise, and build a career or business that actually works for them. Whether you're looking to elevate your skills, transition into a CMO role, or scale your Fractional business, this podcast delivers strategies, expert insights, and the mindset shifts you need to create a career you love. Hosted by Jess Shirra—a 15+ year marketing leader, Fractional CMO, and founder of Fractional CMO School—this show takes you behind the scenes on what actually works in marketing, business, and leadership. Jess has worked with powerhouse brands and creators like Lululemon, Pottery Barn, Strava, Jenna Kutcher, Lori Harder, and more—and now, she’s sharing those lessons with you. Each episode, we dive into proven strategies, practical insights, and candid conversations on topics like: How to step into leadership as a marketer and own your expertise How to confidently price your services and build a business that supports the life you want What it really takes to succeed as a Fractional CMO How to show up as a CMO for your clients, deliver powerful strategy, and lead teams effectively Lessons…

## Machine-readable

JSON: https://stenobird.com/v1/public/podcasts/cmo-school-7223344
Markdown: https://stenobird.com/podcast/cmo-school-7223344.md

## Episodes
- [How I'm Using AI as a Fractional CMO to Deliver $15K+ Marketing Strategies](https://stenobird.com/podcast/cmo-school-7223344/how-i-m-using-ai-as-a-fractional-cmo-to-deliver-15k-marketing-strategies) — 2026-07-07T18:15:00+00:00
- [Why I'm Not Taking On More Clients (Even Though I Could)](https://stenobird.com/podcast/cmo-school-7223344/why-i-m-not-taking-on-more-clients-even-though-i-could) — 2026-06-30T09:00:00+00:00
- [The Best Niches for Fractional CMOs in 2026 (And Where to Find Clients)](https://stenobird.com/podcast/cmo-school-7223344/the-best-niches-for-fractional-cmos-in-2026-and-where-to-find-clients) — 2026-06-23T09:00:00+00:00
- [How to Become a Fractional CMO: 5 Things to Do BEFORE You Quit](https://stenobird.com/podcast/cmo-school-7223344/how-to-become-a-fractional-cmo-5-things-to-do-before-you-quit) — 2026-06-16T09:00:00+00:00
- [What To Do When Your Fractional CMO Client Has No Team To Execute](https://stenobird.com/podcast/cmo-school-7223344/what-to-do-when-your-fractional-cmo-client-has-no-team-to-execute) — 2026-06-09T09:00:00+00:00
- [Can I Be A Fractional CMO If I've Never Been A CMO Before?](https://stenobird.com/podcast/cmo-school-7223344/can-i-be-a-fractional-cmo-if-i-ve-never-been-a-cmo-before) — 2026-06-02T09:00:00+00:00
- [Stop Posting on Social Media to Get Clients as a Fractional CMO](https://stenobird.com/podcast/cmo-school-7223344/stop-posting-on-social-media-to-get-clients-as-a-fractional-cmo) — 2026-05-26T09:00:00+00:00
- [5 Ways to Beat Imposter Syndrome That Work Right Away](https://stenobird.com/podcast/cmo-school-7223344/5-ways-to-beat-imposter-syndrome-that-work-right-away) — 2026-05-19T09:00:00+00:00
- [Do I Even Want To Be A Fractional CMO? | Live Coaching Call](https://stenobird.com/podcast/cmo-school-7223344/do-i-even-want-to-be-a-fractional-cmo-live-coaching-call) — 2026-05-12T09:00:00+00:00
- [How to Sell Fractional CMO Services: Sales Secrets From a 7-Figure CMO](https://stenobird.com/podcast/cmo-school-7223344/how-to-sell-fractional-cmo-services-sales-secrets-from-a-7-figure-cmo) — 2026-05-05T09:00:00+00:00
- [How to Shift From Doing Marketing to Leading Marketing as a Fractional CMO](https://stenobird.com/podcast/cmo-school-7223344/how-to-shift-from-doing-marketing-to-leading-marketing-as-a-fractional-cmo) — 2026-04-28T09:00:00+00:00
- [Fractional CMO vs Agency vs Contractor:  How Switching Between Roles Is Costing You](https://stenobird.com/podcast/cmo-school-7223344/fractional-cmo-vs-agency-vs-contractor-how-switching-between-roles-is-costing-you) — 2026-04-21T09:00:00+00:00
- [What to Do In Your First 90 as a Fractional CMO](https://stenobird.com/podcast/cmo-school-7223344/what-to-do-in-your-first-90-as-a-fractional-cmo) — 2026-04-14T09:00:00+00:00
- [My $20,000 Strategy Process (And The Mistakes Fractional CMOs Make)](https://stenobird.com/podcast/cmo-school-7223344/my-20-000-strategy-process-and-the-mistakes-fractional-cmos-make) — 2026-04-07T09:00:00+00:00
- [Why Most Marketing Hires Fail (And How to Fix It)](https://stenobird.com/podcast/cmo-school-7223344/why-most-marketing-hires-fail-and-how-to-fix-it) — 2026-03-31T09:00:00+00:00
- [Why Clients Don’t See You as A Leader (And How to Fix It)](https://stenobird.com/podcast/cmo-school-7223344/why-clients-don-t-see-you-as-a-leader-and-how-to-fix-it) — 2026-03-24T09:00:00+00:00
- [What I Do (and Don’t Do) With Campaigns and Launches as a Fractional CMO](https://stenobird.com/podcast/cmo-school-7223344/what-i-do-and-don-t-do-with-campaigns-and-launches-as-a-fractional-cmo) — 2026-03-17T09:00:00+00:00
- [What I Do (and Don’t Do) With Hiring for Clients as a Fractional CMO](https://stenobird.com/podcast/cmo-school-7223344/what-i-do-and-don-t-do-with-hiring-for-clients-as-a-fractional-cmo) — 2026-03-10T09:00:00+00:00
- [Three Ways to Get Clients as a Fractional CMO (No Audience Needed)](https://stenobird.com/podcast/cmo-school-7223344/three-ways-to-get-clients-as-a-fractional-cmo-no-audience-needed) — 2026-03-03T09:00:00+00:00
- [How to Price Yourself as a Fractional: CMO Real Rates + The Biggest Mistakes I See](https://stenobird.com/podcast/cmo-school-7223344/how-to-price-yourself-as-a-fractional-cmo-real-rates-the-biggest-mistakes-i-see) — 2026-02-24T09:00:00+00:00
- [What I Do (and Don’t Do) With Social Media as a Fractional CMO](https://stenobird.com/podcast/cmo-school-7223344/what-i-do-and-don-t-do-with-social-media-as-a-fractional-cmo) — 2026-02-17T09:00:00+00:00
- [What I Do (and Don’t Do) With KPIs as a Fractional CMO](https://stenobird.com/podcast/cmo-school-7223344/what-i-do-and-don-t-do-with-kpis-as-a-fractional-cmo) — 2026-02-10T09:00:00+00:00
- [What Founders Need From Marketers and Fractional CMOs with Heather Chauvin](https://stenobird.com/podcast/cmo-school-7223344/what-founders-need-from-marketers-and-fractional-cmos-with-heather-chauvin) — 2026-01-20T09:00:00+00:00
- [How to Price Yourself as a Fractional CMO: Real Rates + The Biggest Mistakes I See](https://stenobird.com/podcast/cmo-school-7223344/how-to-price-yourself-as-a-fractional-cmo-real-rates-the-biggest-mistakes-i-see-2) — 2026-01-13T09:00:00+00:00
- [The AI Playbook Every Fractional CMO Needs to Get Hours Back and Stay Ahead with Callan Faulkner](https://stenobird.com/podcast/cmo-school-7223344/the-ai-playbook-every-fractional-cmo-needs-to-get-hours-back-and-stay-ahead-with-callan-faulkner) — 2026-01-09T09:00:00+00:00

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