# Ep 112: What Value Really Means to Members with Aaron Dawson, CCM of Viewpoint EQ

Page: https://stenobird.com/podcast/clubs-made-meaningful-5574749/ep-112-what-value-really-means-to-members-with-aaron-dawson-ccm-of-viewpoint-eq
Text version: https://stenobird.com/podcast/clubs-made-meaningful-5574749/ep-112-what-value-really-means-to-members-with-aaron-dawson-ccm-of-viewpoint-eq.md
Podcast: [Clubs Made Meaningful](https://stenobird.com/podcast/clubs-made-meaningful-5574749)
Published: 2026-05-04T09:00:00+00:00
Episode link: https://brands-made-meaningful.podbean.com/e/ep-112/
Audio file: https://mcdn.podbean.com/mf/web/mqse2tznxn6p6844/Episode_112_-_Audio72sqp.mp3
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Duration seconds: 1827

## Resource

Member satisfaction scores look solid. But when the survey asks about value, the numbers soften. Most boards reach for pricing adjustments or reworking their messaging, but what do you do when that shows no results? Join Derek Sussner and Aaron Dawson, founder of Viewpoint EQ and a club leader with more than 30 years in the industry, as they unpack why that gap between satisfaction and value has almost nothing to do with cost and everything to do with how easily the club fits into a member's life and how it makes them feel when they are there. Whether you are a board reviewing survey results you cannot fully explain, a general manager trying to close the gap between a great operation and a lukewarm value score, or a leader wondering how emotional intelligence connects to member retention, this episode reframes the conversation around two questions every club should be able to answer. For more information, visit www.sussner.com #PrivateClub #ClubIndustry #LeadershipPodcast #Branding #BrandingStrategies #ClubsMadeMeaningful

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## Transcript

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