# When Your Cloud Provider Becomes Your New Landlord

Page: https://stenobird.com/podcast/cloud-computing-with-fexingo-aws-azure-gcp-and-modern-infrastructure-conversations-7871918/when-your-cloud-provider-becomes-your-new-landlord
Text version: https://stenobird.com/podcast/cloud-computing-with-fexingo-aws-azure-gcp-and-modern-infrastructure-conversations-7871918/when-your-cloud-provider-becomes-your-new-landlord.md
Podcast: [Cloud Computing with Fexingo: AWS, Azure, GCP, and Modern Infrastructure Conversations](https://stenobird.com/podcast/cloud-computing-with-fexingo-aws-azure-gcp-and-modern-infrastructure-conversations-7871918)
Published: 2026-07-09T08:19:04+00:00
Episode link: https://audio.fexingo.com/business/cloud-computing/episode-0100.mp3
Audio file: https://audio.fexingo.com/business/cloud-computing/episode-0100.mp3
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JSON: https://stenobird.com/v1/public/podcasts/cloud-computing-with-fexingo-aws-azure-gcp-and-modern-infrastructure-conversations-7871918/episodes/when-your-cloud-provider-becomes-your-new-landlord
Duration seconds: 581

## Resource

Episode 100 of Cloud Computing with Fexingo explores a quiet but seismic shift: major cloud providers are now embedding software licensing terms that functionally lock customers into their ecosystems for years. Lucas and Luna unpack how Microsoft, AWS, and Google have redesigned licensing—think SQL Server on Azure vs. AWS, or Windows Server mobility rights—to create 'license anchors' that make switching costs not just painful but prohibitive. They walk through a concrete case: a mid-size retailer that saved 15% on compute by moving to GCP but discovered its Microsoft SQL Server licenses lost all Software Assurance benefits off Azure, wiping out the savings. The hosts break down what's changing, why the old 'portability' promises are eroding, and how procurement teams can spot these hidden clauses before signing. No hot takes—just the mechanics of a market where your cloud bill is increasingly a licensing negotiation in disguise. #CloudComputing #CloudLicensing #VendorLockIn #MicrosoftSoftwareAssurance #AWS #Azure #GoogleCloud #SQLServerLicensing #CloudCosts #HybridCloud #Technology #BusinessStrategy #Procurement #ITInfrastructure #CloudMigration #LicenseMobility #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo

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