# Episode 263: Nostalgia for sale (featuring Esprit)

Page: https://stenobird.com/podcast/clotheshorse-with-amanda-lee-mccarty-154275/episode-263-nostalgia-for-sale-featuring-esprit
Text version: https://stenobird.com/podcast/clotheshorse-with-amanda-lee-mccarty-154275/episode-263-nostalgia-for-sale-featuring-esprit.md
Podcast: [Clotheshorse with Amanda Lee McCarty](https://stenobird.com/podcast/clotheshorse-with-amanda-lee-mccarty-154275)
Published: 2026-08-31T22:38:08+00:00
Episode link: https://share.transistor.fm/s/7c5b8415
Audio file: https://pscrb.fm/rss/p/pdst.fm/e/media.transistor.fm/7c5b8415/1e854f1b.mp3
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JSON: https://stenobird.com/v1/public/podcasts/clotheshorse-with-amanda-lee-mccarty-154275/episodes/episode-263-nostalgia-for-sale-featuring-esprit
Duration seconds: 6093

## Resource

From reissues of iconic toys to the resurgence of our favorite middle school brands, there is nostalgia for sale all around us. In this episode, Amanda unpacks why nostalgia is a powerful (and easy) way to sell us lots of stuff that we probably don't really need. Topics in this episode include Why do we love nostalgia so much? And what is it? Why does it seem like there is so much nostalgic stuff to buy everywhere we go? Is nostalgia good for us? How can we experience nostalgia without buying something? What are "zombie brands?" Along the way, we'll talk about 50s diners, that viral Esprit sweatshirt (and the true story of Esprit), whimsy-maxxing, and more! Additional reading: Speaking of Psychology: Does nostalgia have a psychological purpose? With Krystine Batcho, PhD "The rise and fall of Esprit, San Francisco’s coolest clothing brand," Joshua Bote, SFGate. The new Clotheshorse PO Box: 69 Main Street, Box 16 New Providence, PA 17560 Get your Clotheshorse merch here: https://clotheshorsepodcast.com/shop/ If you want to share your opinion/additional thoughts on the subjects we cover in each episode, feel free to email, whether it’s a typed out message or an audio recording: amanda@clotheshorse.world Did you enjoy this episode? Consider "buying me a coffee" via Ko-fi: ko-fi.com/clotheshorse Clotheshorse is brought to you with support from the following sustainable small businesses: Slow Fashion Academy is a size-inclusive sewing and patternmaking studio based in Philadelphia, Pennsylvania, founded by designer and fashion professor Ruby Gertz. Ruby just launched CLO3D for Custom Fit : a 12-week beginner-friendly online course in virtual patternmaking with CLO3D software. Instead of making sample after sample, you can now customize avatars that match your real body measu…

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