# Episode 255: I'm With The Brand (the price is right?), part eight

Page: https://stenobird.com/podcast/clotheshorse-with-amanda-lee-mccarty-154275/episode-255-i-m-with-the-brand-the-price-is-right-part-eight
Text version: https://stenobird.com/podcast/clotheshorse-with-amanda-lee-mccarty-154275/episode-255-i-m-with-the-brand-the-price-is-right-part-eight.md
Podcast: [Clotheshorse with Amanda Lee McCarty](https://stenobird.com/podcast/clotheshorse-with-amanda-lee-mccarty-154275)
Published: 2026-03-03T20:12:25+00:00
Episode link: https://share.transistor.fm/s/f27dc40b
Audio file: https://pscrb.fm/rss/p/pdst.fm/e/media.transistor.fm/f27dc40b/c3c4d24c.mp3
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JSON: https://stenobird.com/v1/public/podcasts/clotheshorse-with-amanda-lee-mccarty-154275/episodes/episode-255-i-m-with-the-brand-the-price-is-right-part-eight
Duration seconds: 6106

## Resource

This episode is part eight in an ongoing series about brands and how they influence our identities and drive consumerism. In this episode, we will talk about how the price we are willing to pay for an item is directly related to branding: Why "perceived value" is almost more important than mathing the math, How brands manipulate the perceived value via small changes to products, Why even the graphic design of a brand's website will change your expectations around pricing, How you often guess the prices in a store just by looking at the merchandising and fixtures, And why we have to stop expecting small business prices to align with fast fashion/fast everything pricing. Add your address to get a postcard. Get your Clotheshorse merch here: https://clotheshorsepodcast.com/shop/ For the next month, use promo code THEPRICEISRIGHT to get 50% off all merch! Amanda and Dustin care for a colony of 12 feral cats and they want to get them all fixed this spring. So help them cover that cost by picking up some hot deals on Clotheshorse merch. If you want to share your opinion/additional thoughts on the subjects we cover in each episode, feel free to email, whether it’s a typed out message or an audio recording: amanda@clotheshorse.world Did you enjoy this episode? Consider "buying me a coffee" via Ko-fi: ko-fi.com/clotheshorse Clotheshorse is brought to you with support from the following sustainable small businesses: Slow Fashion Academy is a size-inclusive sewing and patternmaking studio based in Philadelphia, Pennsylvania. Designer and fashion professor Ruby Gertz teaches workshops for hobbyists and aspiring designers, so that anyone can learn the foundational skills of making, mending, and altering their own clothes. Ruby also provides professional design and patternmaking serv…

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