# How FF&E Closes the Deal with Brave Ronquillo-Ascalon

Page: https://stenobird.com/podcast/closed-nyc-s-real-estate-podcast-5485623/how-ff-e-closes-the-deal-with-brave-ronquillo-ascalon
Text version: https://stenobird.com/podcast/closed-nyc-s-real-estate-podcast-5485623/how-ff-e-closes-the-deal-with-brave-ronquillo-ascalon.md
Podcast: [Closed! NYC's Real Estate Podcast](https://stenobird.com/podcast/closed-nyc-s-real-estate-podcast-5485623)
Published: 2026-06-15T12:00:00+00:00
Episode link: https://shows.acast.com/closed/episodes/how-ffe-actually-closes-the-deal-with-brave-ronquillo-ascalo
Audio file: https://sphinx.acast.com/p/open/s/628c00d916fef800144ca4ae/e/6a29ae4f32e30dceaf1cf564/media.mp3
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JSON: https://stenobird.com/v1/public/podcasts/closed-nyc-s-real-estate-podcast-5485623/episodes/how-ff-e-closes-the-deal-with-brave-ronquillo-ascalon
Duration seconds: 1358

## Resource

On this episode of Closed!, recorded live at The Real Deal Forum, Lee and Emily sit down with Brave Ronquillo-Ascalon, a business development leader at Stage One, to talk about the role of staging and furniture, fixtures, and equipment (FF&E) in transforming how real estate is wholly experienced and ultimately sold to buyers. Brave breaks down why FF&E is the 5% that makes up 100% of a buyer's first impression of a development, demonstrating how the right lobby, amenity space, furniture selection, artwork, materials, and layout can shape their opinions before they ever step inside a unit. She discusses how Stage One works with developers and landlords as a one-stop procurement and furnishing partner to streamline increasingly complex new development projects. From the emotional impact of design to the practical risks of poor staging and designs, Brave explains why even a small slice of a project’s budget can define the entire sensory experience of a building. To learn more about Brave Ronquillo-Ascalon and Stage One, find Stage One on Instagram and LinkedIn, and as always, to learn more about Lee, Emily, and BFKP, visit bfkplaw.com. To find out more about Bergstein Flynn Knowlton & Pollina PLLC, visit our website at bfkplaw.com. Hosted on Acast. See acast.com/privacy for more information. To find out more about Bergstein Flynn Knowlton & Pollina PLLC, visit our website at bfkplaw.com . Hosted on Acast. See acast.com/privacy for more information.

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