# Alen Hadzic- Predictive Enrollment Engineering: Can Clinical Trial Recruitment Become Predictable?

Page: https://stenobird.com/podcast/clinical-research-coach-5690243/alen-hadzic-predictive-enrollment-engineering-can-clinical-trial-recruitment-become-predictable
Text version: https://stenobird.com/podcast/clinical-research-coach-5690243/alen-hadzic-predictive-enrollment-engineering-can-clinical-trial-recruitment-become-predictable.md
Podcast: [Clinical Research Coach](https://stenobird.com/podcast/clinical-research-coach-5690243)
Published: 2026-03-09T04:11:10+00:00
Episode link: https://podcasters.spotify.com/pod/show/clinresearchcoach/episodes/Alen-Hadzic--Predictive-Enrollment-Engineering-Can-Clinical-Trial-Recruitment-Become-Predictable-e3g54cj
Audio file: https://anchor.fm/s/af13ef84/podcast/play/116608851/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-2-9%2F329af198-4caa-c4db-f62e-8baf0ab53c44.mp3
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JSON: https://stenobird.com/v1/public/podcasts/clinical-research-coach-5690243/episodes/alen-hadzic-predictive-enrollment-engineering-can-clinical-trial-recruitment-become-predictable
Duration seconds: 1538

## Resource

In this episode of The Clinical Research Coach , host Leanne Woehlke sits down with Alen Hadzic , Founder and CEO of CT Scan , to explore how data, digital advertising, and AI are reshaping the way patients are enrolled into clinical trials. Coming from a background in consulting, marketing strategy, and lead generation, Alen brings a fresh lens to one of the industry’s most persistent challenges— patient recruitment and enrollment . Rather than relying on traditional recruitment models, his company has developed a methodology called Predictive Enrollment Engineering , designed to calculate and optimize cost-per-enrollment using real-world advertising data. Alen shares how CT Scan’s patent-pending AI platform, Dyno AI , analyzes millions of dollars in digital advertising performance across dozens of clinical research projects to model enrollment funnels—from ad engagement and qualification to phone contact, eligibility, and final enrollment. During the conversation, Leanne and Alen discuss: Why traditional patient recruitment models often fail to deliver results The hidden friction points that cause patients to drop out of the enrollment funnel How digital advertising can be used to measure and optimize patient interest The importance of rapid follow-up and human engagement in improving response rates How CT Scan achieves a 65% phone answer rate through immediate outreach and optimized workflows Why focusing on cost per enrollment—not cost per lead—changes the entire recruitment strategy Alen also shares his unconventional journey into the clinical trials industry—from early exposure to research through his physician father to a career in consulting and entrepreneurship that ultimately led him to rethink how clinical trials approach patient enrollment. If clinical tria…

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