# “The BIGGEST problem with the sustainability movement is…” Adam Bastock People Planet Pint founder

Page: https://stenobird.com/podcast/climate-unf-cked-7472327/the-biggest-problem-with-the-sustainability-movement-is-adam-bastock-people-planet-pint-founder
Text version: https://stenobird.com/podcast/climate-unf-cked-7472327/the-biggest-problem-with-the-sustainability-movement-is-adam-bastock-people-planet-pint-founder.md
Podcast: [Climate Unf*cked](https://stenobird.com/podcast/climate-unf-cked-7472327)
Published: 2025-10-14T07:57:35+00:00
Episode link: https://episode.flightcast.com/n55mixm4iwwqa7a8hdvv4jje.mp3
Audio file: https://episode.flightcast.com/n55mixm4iwwqa7a8hdvv4jje.mp3
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JSON: https://stenobird.com/v1/public/podcasts/climate-unf-cked-7472327/episodes/the-biggest-problem-with-the-sustainability-movement-is-adam-bastock-people-planet-pint-founder
Duration seconds: 4910

## Resource

Adam Bastock is the founder of People, Planet, Pint. A sustainability meet-up that he’s scaled globally to 15 countries, with only 1.5 full time employees. In this episode, we cover: Why he’s mellowed on personal action How not to get stuck into perfectionism What people focus on that doesn’t matter How gamification works to change behaviour Difference between demand and need in sustainability How thinking of people as light vs. dark green is helpful The game that even sustainability professionals get wrong How climate action can be thought of as a marketing funnel Why presenting logical facts doesn’t result in logical outcomes This podcast is brought to you by Ecologi, the UK's most trusted climate action platform. They help businesses reduce their emissions, restore our planet and report their progress for every step of their climate journey. Check them out here: https://tinyurl.com/kfswnxth You can find out more about Adam on LinkedIn at: https://www.linkedin.com/in/adambastock/ Subscribe to the Climate Unf*cked podcast at https://climateunfucked.substack.com/ And connect with me on LinkedIn at: https://www.linkedin.com/in/rob-coop/

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## Transcript

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