# How to avoid “F*ck it, the world is burning” mindset. Do this instead. Hannah Cox, Better Business

Page: https://stenobird.com/podcast/climate-unf-cked-7472327/how-to-avoid-f-ck-it-the-world-is-burning-mindset-do-this-instead-hannah-cox-better-business
Text version: https://stenobird.com/podcast/climate-unf-cked-7472327/how-to-avoid-f-ck-it-the-world-is-burning-mindset-do-this-instead-hannah-cox-better-business.md
Podcast: [Climate Unf*cked](https://stenobird.com/podcast/climate-unf-cked-7472327)
Published: 2025-09-15T08:19:56+00:00
Episode link: https://episode.flightcast.com/vjrql5htla44gs6ln9g2zl00.mp3
Audio file: https://episode.flightcast.com/vjrql5htla44gs6ln9g2zl00.mp3
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JSON: https://stenobird.com/v1/public/podcasts/climate-unf-cked-7472327/episodes/how-to-avoid-f-ck-it-the-world-is-burning-mindset-do-this-instead-hannah-cox-better-business
Duration seconds: 4464

## Resource

Hannah Cox is running 100 marathons in 100 days across India to raise £1m for climate-affected people through 1% for the planet in a mission called Project Salt Run. She’s also the founder of the Better Business Network (BBN) which is a nationwide network for purpose-driven businesses. We get into why materiality, not moral purity, drives real impact (Hannah shares how a materiality assessment can help your business to have actual impact. Hannah shares the BBN playbook for building inclusive, non-judgmental communities, the “easy, accessible, cool” framework that nudges behavior change at festivals (like the reusable cup token scheme), and why collaboration and asking for help beat lone-wolf heroics. We talk money as fuel not destination, travel and privilege, skepticism of vague net-zero pledges, and why “movement is a message”—plus how to pick your own Project Salt Run and trust your gut when the stakes feel scary. This podcast is brought to you by Ecologi, the UK's most trusted climate action platform. They help businesses reduce their emissions, restore our planet and report their progress for every step of their climate journey. Check them out here: https://tinyurl.com/kfswnxth Subscribe to the Climate Unf*cked podcast at https://climateunfucked.substack.com/ And connect with me on LinkedIn at: https://www.linkedin.com/in/rob-coop/

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## Transcript

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