Episode

Climate YouTuber: Lies might be winning. But there's good news. | Dr Simon Clark (4K)

Podcast
Climate Unf*cked
Published
Apr 13, 2026
Duration seconds
5370
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Summary

Check out the UK's most trusted climate action platform, Ecologi at: https://tinyurl.com/kfswnxth Dr Simon Clark is a climate YouTuber with 720,000+ subscribers who's spent 15 years translating climate science for audiences who didn't know they needed it. He's a physicist by training, a communicator by choice, and someone who's watched misinformation campaigns evolve from fringe conspiracy theories into sophisticated, well-funded operations that now shape how millions of people understand the climate crisis. This conversation goes deep into why lies are winning, why the truth resists simplicity, and why the platforms we rely on to spread information are fundamentally designed to reward the wrong things. We also talk about what's actually working when it comes to UK climate policy, why Ed Miliband might be the most underrated figure in British politics right now, and why Simon thinks the Iran crisis could be Asia's Ukraine moment for clean energy. We cover: Why climate misinformation is so successful: it's simple, it fits social media, and it tells people what they want to hear The fundamental shift from debunking to pre-bunking, and why signal-boosting bad arguments by responding to them is a trap Why food misinformation has escaped scrutiny in a way fossil fuels haven't, and how Big Tobacco's playbook was inherited by the food industry The conditions that created the misinformation crisis: a deficit in media literacy, platforms designed to reward sensationalism, and billionaires buying up media to control the algorithm Why democratic oversight of discovery algorithms is one of the most important climate conversations we're not having Trojan Horse videos: how Simon packages climate content to look like skeptic material, then pulls the rug two minutes in to reach people…