# [Growth] Unleashing the Optometrist & the Pursuit of Process in Eye Care

Page: https://stenobird.com/podcast/cleinman-connect-podcast-6317562/growth-unleashing-the-optometrist-the-pursuit-of-process-in-eye-care
Text version: https://stenobird.com/podcast/cleinman-connect-podcast-6317562/growth-unleashing-the-optometrist-the-pursuit-of-process-in-eye-care.md
Podcast: [Cleinman Connect Podcast](https://stenobird.com/podcast/cleinman-connect-podcast-6317562)
Published: 2026-01-14T06:00:00+00:00
Episode link: https://cleinman.com/cleinman-connect-podcast/growth-unleashing-the-optometrist-the-pursuit-of-process-in-eye-care
Audio file: https://episodes.captivate.fm/episode/9c4151a8-d8e5-412a-a508-3857616f32e6.mp3
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JSON: https://stenobird.com/v1/public/podcasts/cleinman-connect-podcast-6317562/episodes/growth-unleashing-the-optometrist-the-pursuit-of-process-in-eye-care
Duration seconds: 1580

## Resource

Dr. Trevor Miranda is an optometrist and practice owner specializing in dry eye care and aesthetics, serving the Cowichan Valley on Vancouver Island for over 30 years. He is the Founder of Cowichan Eyecare, mydryeye, and MyRetina, and has built five successful clinics from the ground up. Recognized as a key leader and brand ambassador in the eyecare industry, his practices consistently achieve double-digit growth. Dr. Miranda is committed to advancing optometric care, especially in dry eye disease and AMD retinal rejuvenation, and shares his insights through speaking, community initiatives, and his podcast, Optometrist Unleashed . In this episode… Building a thriving optometry practice takes more than clinical skill. It requires a clear vision for growth, a deep commitment to people, and the discipline to build systems that support both. So what does it really take to scale successfully while keeping culture, care, and consistency intact? For Dr. Trevor Miranda, sustainable growth begins with a relentless focus on the patient experience. Drawing from his years as a seasoned optometrist and practice builder, he explains that every patient interaction is an opportunity to create trust, loyalty, and long-term impact. From thoughtful recommendations to seamless handoffs and empowered teams, his approach shows how culture and process can drive sustainable growth far beyond a single clinic. In this episode of Optometrist Unleashed, a Cleinman Connect Podcast , Kim Carson is joined by Dr. Trevor Miranda, Founder of Cowichan Eyecare, to discuss building thriving optometry practices and fostering a standout team culture. They explore scaling through cold starts, creating systems that balance medical care with retail, and why culture is a measurable growth driver. Dr. Miranda al…

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## Transcript

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