Episode
407 The Enduring Power of Positioning with Laura Ries (Part 2)
- Published
- Sep 8, 2025
- Duration seconds
- 2635
- Processing state
not_requested- Canonical source
- https://lochhead.com/fyd-laura-ries-part-2-2025/
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Summary
On this episode of Christopher Lochhead: Follow Your Different , we welcome back marketing leader and author Laura Ries for the conclusion of their two-part conversation. If you haven’t listened to part 1 or would like to remind yourself where we left off, you can check it out here for a quick recap ( FYD 405 ). Laura shares insights from her new book, The Strategic Enemy , emphasizing the importance of defining what your brand stands against. The discussion covers lessons from her father Jack Trout’s legacy, the power of positioning, and the role of visual storytelling in marketing. Laura has been on the frontlines of marketing for decades, carrying on the legacy of her father, Al Ries, and pushing the boundaries of positioning with her own punchy perspective. So what’s the real difference-maker in a market crowding with noise, AI, and everyone vying for a sliver of attention? It’s not merely being seen. It’s being distinct, thanks to the power of strategic opposition. Join us as we get into it and more with Laura Ries. You’re listening to Christopher Lochhead: Follow Your Different . We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let’s go. Opposition over Superiority Laura puts it in plain English: “The mind understands opposition faster than superiority.” Translation? If you want people to quickly get why they should care, you have to tell them what you’re not. Chick-fil-A isn’t just for chicken lovers, it’s for people who are tired of burgers. In-N-Out doesn’t bother with chicken or vegan burgers; they double down on a simple, hyper-focused menu that stakes out clear territory against the bells and whistles of modern fast food. When brands define WHO or WHAT they’re battling, it’s easier f…